Inbound Marketing for Manufacturers Blog

    18 Uplifting PPC Statistics & Success Stories for Small Businesses

    Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.)

    Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results.

    Let's start with some success stories, and then we'll share some awesome PPC statistics.

    Topics: Google PPC Small Business Strategy More Attract Curated Goodness Statistics

    Should You Hire a Pay Per Click Advertising Agency? [Checklist]

    Whether you do it yourself or hire out, you should be doing PPC advertising to assist in driving traffic, leads, and sales to your website. 

    Topics: Google PPC Small Business Strategy Infographic Inbound Marketing Services

    Small Business SEO Services: 7 Things You Should Know


    Are you interested in SEO for your small business? You've come to the right place! 

    Topics: SEO Small Business

    The Effect of SEO on a Small-Town Business

    SEO isn't just for mega-corporations. It's for the old lady who makes her living selling knit socks online, it's for the trucker who sells his paintings on his off days, and it's for you.

    Topics: SEO Websites Small Business

    5 Ways to Grow Your Business on a Tight Schedule

    What’s a typical day at work look like for you?

    Topics: Small Business Inbound Marketing

    Google Changes Again: Google My Business

    Google recently rolled out Google My Business, a new platform for businesses to reach their customers. According to Google’s blog, “users tell us that finding these loyal customers can be complex and time-consuming.” Consequently, Google’s My Business is supposed to be more simple and streamlined, allowing users to managing their business listings easier.

    Topics: Google Social Media Small Business Attract

    Your First Blog Post

    Most people know how essential blogging has become to running a business and increasing revenue; however, many small businesses have trouble implementing this marketing tactic. Blogging requires quite a bit of time and effort, and let’s face it, most small business owners work around the clock, leaving little time to worry about starting a blog. But for those people how are ready to give blogging a short, here are some helpful tips to make your life a little easier.

    Introduce Yourself!

    This step is easy to overlook but you need to introduce yourself. If you want people to read your blog, they should know who is writing the blog so include a brief autobiography and the history of your business. Try to answer the following questions:

    • What does your business offer?
    • When was your business established?
    • Where are you located?
    • What sets you apart from your competitors?

    Readers need to feel a strong connection to any author if they are going to continue reading whatever content is being published. And do not forget pictures of yourself, your fellow blog writers, and your business’s employees. This will help you gain the trust of your readers.

    Explain Your Purpose

    Why are you starting a blog and what do you want people to read? Readers need to know what to expect from a blog’s author to decide whether that blog will be relevant to them or not. Maybe you are starting a blog to answer common questions that customers ask you or you are going to provide your opinion on the industry you belong to.

    Not sure what your purpose is? You most likely own your own business because you are excellent at something. Maybe you decorate cakes and bake pies better than anyone you know. Maybe you are an expert gardener and know the secret to growing healthy, delicious tomatoes. Whatever you are an expert at, share it! Readers will realize that you have valuable knowledge to provide to them and they will be more likely to come back to your blog and continue learning about your business. Whatever your purpose is for starting a blog, spell it out for readers so they know what to expect and will more easily remember you the next time they surf the Internet.

    Revise and Format

    Revise your first blog post then revise it again! You will surely have quite a few spelling and grammatical errors. Blog posts full of mistakes can be judged as unprofessional and may turn away potential customers. Also, think about formatting your blog in a way that is easy to read. As Adam Thompson explains, “your blog post could contain the best content in the world, but if doesn't look inviting, attractive, and easy to read, you’re less likely to earn social shares or natural backlinks.” Consider using proper titles, subtitles, and bullet points to organize your blog post and make sure to utilize bold or italicized fonts to grab your readers’ attention.

    Finally, add some relevant pictures and graphs to you post. I know from personal experience that staring at a big wall of text of a computer screen causes to me to lose focus and your readers will too. Pictures, graphs, and charts will keep your readers attentive and more likely to continue reading your blog.


    Get a Second Opinion

    Do not overlook how beneficial constructive criticism can be. Ask a few friends or family members to take a look at your blog draft and be open to criticisms and suggestions. Maybe your formatting is difficult to read or you overlooked a few typos. Maybe a friend is generally confused after reading your draft because the content is disorganized or too vague. Whatever the complaints may be, try to stay open to suggestions and consider revising your blog once again. Receiving criticism may be frustrating and discouraging but it will help you retain readers in the long run and promote your business.

    Topics: Close Small Business More Content Marketing Blogging Inbound Marketing

    Visual Search Ads - What They Mean for Small Business

    Google is now in the testing phases of visual search ads which allow for large banner ads in the search results page when a branded term is searched. See example below:

    Topics: PPC Small Business Attract

    Social Media and the Rebirth of the "Small Town" Business Model

    I love my barber. He's an older gentlemen, and he remembers the time when caring about your customers meant something and was a vital part of keeping them. I'm not just saying he makes sure I'm happy with my haircut, or that I have a positive experience when I visit his shop. Rather, he makes a note of what I like, he asks about my family, and he generally takes interest in what's going on in my world. As a result, I walk out of the shop with a smile on my face every time I see him and recommend his services with every chance I get.

    Topics: Social Media Small Business Attract

    Using Facebook For Your Small Business – Part 6

    In my last post, I went through the Ace Hardware Facebook case study. I understand that some of you small business owners might be thinking that their efforts aren't applicable to what you can do as a much smaller business. That is simply not true. None of what they did is beyond the budget of a small business, especially with the right technicians.

    Topics: Facebook Social Media Small Business Attract