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June 13

Using Owned, Earned, & Paid Media for Effective Online Marketing

There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.

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May 31

6 Ways Inbound Marketing Services Help You Further Your Career

You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals.

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May 18

Small Business SEO Services: What Exactly Do You Get?

Have you ever bought one of those giant bags of chips that looks like it's exploding with greasy, salty goodness? How about a bag of beef jerky stuffed full of deliciously chewy meat scraps that make you feel like a hyena tearing into a leathery carcass on the savannah? Yes. Alas, when you tear open your bag of chips, you find out it was mostly stuffed with air. And there are only enough strips of meat leather to fill up the little window on the bag. You are irritated, but you eat them anyway because you already spent the money. And then you move on with your life, and vow to never again spend that much money on overpriced snacks (until the next time you get a hankering for salty goodness and your resolve is broken). The good news is, although we may be perpetually disappointed by the volume of snacks in our bags, you don't have to be disappointed in your SEO services.

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May 10

Do You Need a Pay Per Click Advertising Agency? [Free Checklist]

Pay per click advertising works, but it can be difficult to navigate (nevermind optimize). Especially if you're not trained in Google or AdWords best practices. Most small business marketers who come to us for help have no training or experience with sponsored advertising before jumping (or being thrown) into the deep end. Usually, they're the designated "marketing person" who was handed the role out of necessity, and they're now wearing a tower of multicolored hats. Small businesses often can't afford to hire an expert PPC marketer - and that's where PPC agencies come in! They're an affordable alternative to a full-time PPC employee, and if they know what they're doing, you'll see their costs paid back and then some. One of the benefits of working with a PPC ad agency is they're specifically trained to avoid the following extremely common pitfalls. They understand how relevancy, competition, and search volume are the biggest factors in PPC keyword choice. They know exactly what ...

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May 06

SEO for Small Business: The Secret of Long-Tail Keywords [Infographic]

You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?

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April 28

18 Uplifting PPC Statistics & Success Stories for Small Businesses

Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.) Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results. Let's start with some success stories, and then we'll share some awesome PPC statistics.

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April 21

Should You Hire a Pay Per Click Advertising Agency? [Checklist]

Whether you do it yourself or hire out, you should be doing pay-per-click (PPC) advertising to assist in driving traffic, leads, and sales to your website.

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March 31

Small Business SEO Services: 7 Things You Should Know

Are you interested in SEO for your small business? You've come to the right place!

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January 07

The Effect of SEO on a Small-Town Business

SEO isn't just for mega-corporations. It's for the old lady who makes her living selling knit socks online, it's for the trucker who sells his paintings on his off days, and it's for you.

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September 10

5 Ways to Grow Your Business on a Tight Schedule

What’s a typical day at work look like for you?

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