protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 38 articles

News

New Manufacturing Marketing Strategies Breathe Life Into Industry

Out With the Old, in With the New

protocol 80 · Jun 2016
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Small Business

Using Owned, Earned, & Paid Media for Effective Online Marketing

There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR busin...

protocol 80 · Jun 2016
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Small Business

6 Ways Inbound Marketing Services Help You Further Your Career

You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate l...

protocol 80 · May 2016
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PPC

Do You Need a Pay Per Click Advertising Agency? [Free Checklist]

Pay per click advertising works, but it can be difficult to navigate (nevermind optimize). Especially if you're not trained in Google or AdWords best practices. Most small business...

protocol 80 · May 2016
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SEO

SEO for Small Business: The Secret of Long-Tail Keywords [Infographic]

You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?

protocol 80 · May 2016
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Google

18 Uplifting PPC Statistics & Success Stories for Small Businesses

Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.) Whether you're a northeaster...

protocol 80 · Apr 2016
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Google

Should You Hire a Pay Per Click Advertising Agency? [Checklist]

Whether you do it yourself or hire out, you should be doing pay-per-click (PPC) advertising to assist in driving traffic, leads, and sales to your website.

protocol 80 · Apr 2016
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SEO

Small Business SEO Services: 7 Things You Should Know

Are you interested in SEO for your small business? You've come to the right place!

protocol 80 · Mar 2016
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SEO

The Effect of SEO on a Small-Town Business

SEO isn't just for mega-corporations. It's for the old lady who makes her living selling knit socks online, it's for the trucker who sells his paintings on his off days, and it's f...

protocol 80 · Jan 2016
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Small Business

5 Ways to Grow Your Business on a Tight Schedule

What’s a typical day at work look like for you?

protocol 80 · Sep 2015
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