protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 310 articles

Strategy

Manufacturers! Make Inbound Marketing Your 2016 Business Resolution

We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the ov...

protocol 80 · Jan 2016
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Strategy

Hey Manufacturers, You Have a Skilled Labor Problem

You know where the next generation of skilled labor is hanging out?

protocol 80 · Dec 2015
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Strategy

How to Succeed Online (The Truth About Manufacturing Websites)

Do you want to know what professional marketers and web designers REALLY think when we see manufacturing websites?

protocol 80 · Dec 2015
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SEO

A Visual History of Google Algorithm Changes [Infographic]

The powerhouse of search. In most countries, Google runs a solid monopoly on the search market. As always, that kind of massive influence brings great responsibility.

protocol 80 · Nov 2015
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Strategy

Adverscience: The Science of Our Brains and Creative Advertising

Everything can be broken down into a science - even advertising.

protocol 80 · Oct 2015
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Strategy

How To Start Marketing A Manufacturing Business

Many manufacturing businesses, especially smaller ones (100 or fewer employees), have never proactively marketed their products, services or brand.

Donny Kemick · Aug 2015
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Strategy

How To Define Content Marketing Goals

Gooooooooooooaaaaaaaaaalllllllllllllsssssss!

Donny Kemick · Jun 2015
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Websites

How to Manage a Website Project for Your Business

Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm...we'll call this person...

Josh Curcio · May 2015
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SEO

5 Basic Ways To Increase Traffic To Your Website

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Donny Kemick · Mar 2015
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SEO

The Difference Between Long-Tailed Keywords And Head Keywords

Donny Kemick · Mar 2015
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