A Visual History of Google Algorithm Changes [Infographic]
The powerhouse of search. In most countries, Google runs a solid monopoly on the search market. As always, that kind of massive influence brings great responsibility.
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November 05
October 08
Adverscience: The Science of Our Brains and Creative Advertising
Everything can be broken down into a science - even advertising.
Read moreHow To Start Marketing A Manufacturing Business
Many manufacturing businesses, especially smaller ones (100 or fewer employees), have never proactively marketed their products, services or brand.
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May 08
How to Manage a Website Project for Your Business
Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm...we'll call this person the "project manager". Chances are good that this "project manager" has not lead a website project before, but they were put in charge because of either their position in the company or because they are thought of as being the most "technie". Not always the best way to choose that person, but it happens...so let's run through how to successfully manage a website project for your business.
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January 30
Improve B2B Sales With Online Leads
Every business has their ups and downs with sales volumes whether they are seasonal, cyclical or just random. Every business wished this wasn't the case!! We work with many B2B companies that have a sales staff that relies on the same tactics they have used for years. Some have a "big show" they attend every year. Others rely solely on referrals and have for 20 years. These sources of new clients are very predictable and competitive. For that reason, many are looking to improve B2B sales by generating leads online. Know Your Best Buyers If you are going to generate leads online, you should focus on generating leads that convert into best buyers. If you can control it (and you can), why would you generate any other lead type? We want the best of the best! The most effective way to generate leads that convert into best buyers is to spend the time to research and produce your Buyer Personas. I won't dwell on what they are here because we've written about buyer personas several times in ...
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January 07
Reviewing Your 2014 Web Analytics Metrics
Now that we're a week into the new year, hopefully you've had some time to get back into the groove at work. That doesn't mean it's time to start slacking off again though. ;) What it does mean is that you should have a bit of extra time to review your web analytics from last year!
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December 19
Your 1st 2015 Marketing Meeting Agenda
With the new year comes New Year's resolutions. One resolution that many business owners or marketers might be considering is: getting back on track with my online marketing.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
