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September 11

Turn A Blog Post Into A Podcast - Content Marketing Multiplier

I'm a big fan of getting more mileage from my efforts. Who isn't? Because time is always against us in business, we need to jump on any opportunity to save it! Last week I wrote about turning a blog post into a video and what the content marketing multiplier is to me. This week I'd like to discuss a way to turn a blog post into a podcast. What's a Podcast? First, a brief description of a podcast. According to Wikipedia, a podcast is... a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device The most common form of a podcast is audio. There are tons of them. As the definition above indicates, your blog posts would become a series of regularly released audio files through one of the many podcast platforms, such as: iTunes SoundCloud TuneIn If you were nervous about how you'd look in a youtube video, a podcast will be right up your alley. Because it's just ...

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September 10

6 Steps In Inbound Marketing To Getting Buy-In For An Initiative

So you're convinced that inbound marketing is definitely how you should focus your company's marketing efforts, but you have an up hill battle in front of you to get management and the rest of the company on board. Fear not. It is possible! Getting buy-in for an inbound marketing initiative is all about planning. Here're the 6 steps in Inbound Marketing to succeed! Step 1 - Arm Yourself With Data The greatest advantage that inbound marketing has over traditional, interruption-based tactics is that it is highly measurable. If you want to measure it, it's probably possible. Use this to your advantage! The data available is undeniable when it comes to showing the effectiveness of inbound marketing. Some examples: Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012) 83% of marketers indicate that social media is important for their business. (Source: Social Media ...

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September 03

How To Plan Your Inbound Marketing Strategy

Graphic By HubSpot Software - http://www.hubspot.com/inbound-marketing

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Your Buyer Is Smarter Than They Used To Be

While I'm sure your buyers are not experts on what you sell, they are without a doubt, smarter than they used to be, say 3-5 years ago. We live in an era where just about anything you want to learn about can be found online. Buyers don't blindly call sales reps based on referrals anymore. They still call the rep, but only after they've researched the company, their solution and the specific rep. Even if you rely solely on referrals for new business you still have to have an effective web strategy, because they want to know you before you know them.

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Create The Perfect Homepage For 2014-2015

The homepage of your website is like the facade of your office or storefront times 10. If people drive by your actual office, they are going to form opinions about you based on the signs, colors, size, neighborhood, overall aesthetics, etc... but they are in front of your office. In most cases, they aren't going to turn the corner, seconds later, and be at your competitor's office. This is especially true for B2B companies.

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August 22

4 Great Articles You Should Read This Weekend

Holy cow, it's Friday! What a week it's been. We hope you've been on your hustle game, getting better and finding much success in whatever you do. Sticking with that theme, here are some of our favorites from around the web this week. Spend some time getting better this weekend by giving these a read. 5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page As with anything else in life, there are some scientific considerations when it comes to increasing website conversions. This article touches on 5. Number 4 in the list is one of my favorites because I don't feel like it's used enough. Pointing out what you will miss out on if you don't take the desired action (conversion) can be very powerful. Called consumer FOMO (not mofo), fear of missing out can be a great motivator to get someone to download a resource on your site, request a sample or sign up. Article by Jordan Kasteler Most Popular Digital Marketing and Online Advertising Metrics One of the biggest ...

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August 22

Having Clear Desired Outcomes Makes Blogging Easy

Blogging and writing educational content for a website is often looked at as a dreaded task. It's on par with many people's excitement to go for a run after work! The problem is, much like the run, you know you should be doing it, but you still don't. If there's one thing that will truly help you start and continue blogging on a regular basis, it's having clear outcomes you are trying to achieve from blogging. I don't mean the general outcome of more website traffic. I mean specific outcomes. Notice I said outcomeS, plural. Increasing website traffic might be one of your outcomes, but you should be more specific than that. When it comes to website traffic, your outcome should be more along the lines of increasing organic search traffic from Google, for a specific list of keywords, by a specific percentage, over a specific period of time. If your outcome is to get more website traffic, you've succeeded if you get 1 more visitor than you did last month. That's not success. Defining ...

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August 20

Generate, Then Guide Leads Down Our Sales Funnel

On the web, we have a unique opportunity that doesn't exist with traditional, interruption marketing. We can not only generate, but also guide leads down our sales funnel and score them into a qualified lead that sales can work to close. This aspect is often overlooked with small businesses looking to generate leads online. It's just as important to help guide newly generated soft leads down your sales funnel based on where they are in the buyer's journey for your industry. Let's briefly talk about this notion of a buyer's journey and how it impacts the sales funnel. Every consumer, whether B2B or B2C has a common set of steps that they take from the time they identify that there's a problem or desire that they have to the time that they make an actual purchase. Inbound marketing allows us to market to our leads based on where they're at in the buyer's journey. I plan to write more detail on the buyer's journey in the future, but for now this simple explanation will suffice. We can ...

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August 15

4 Inbound Marketing Articles You Should Have Read This Week

Holy smokes! It's Friday already! Here're some inbound marketing articles you should have read this week: The 5 Biggest Content Marketing Lies - Inc. This is a quick read and well worth the time. John Hall hits on 5 very common misconceptions about content marketing and does a good job of clearing things up. As a teaser, my favorites are "Content marketing is just a buzzword" and "If you create it, they will come". Author: John Hall 8 Blogging Rules You Should Probably Ditch - Search Engine Watch Still not blogging for your company? That's a shame. You're missing a huge opportunity... Maybe this list of don'ts will help you get started on the right foot. They actually take blogging and make it easier. Already a blogger? Great! You're probably already following what Salma Jafri lists, but it's worth a double-check. Author: Salma Jafri 3 Components Every Value Proposition Must Have - JillKonrath.com With content marketing being such a useful tactic in your inbound marketing strategy, ...

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August 15

How To Find Out Who Is Using Content Marketing In Your Industry

I bet you've said it... yep, you. You've made the dreadful mistake of saying no one in your industry (competitors, vendors, etc...) use content marketing yet. No one baits in high quality prospects with valuable content they've written in hopes of generating leads... OH REALLY!?!?!?!? I'd be willing to bet with a little Googling we can prove you wrong. You just need to know how to start looking. Here's a quick way to do some competitive research on who is using content marketing in your industry.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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