INBOUND MARKETING BLOG

Website Personalization Yields Higher Conversion Rates

• By Donny Kemick

What Aren't You Tracking On Your Website?

• By Donny Kemick

If you aren't actively tracking metrics on your website, you aren't using the biggest advantage Inbound Marketing has to offer. Data is so abundant and freely available through tools like Google Analytics, MailChimp and HootSuite that you're not doing your job as a marketer if you aren't using it. Inbound Marketing isn't like traditional, interruption based marketing tactics such as radio, newspaper, TV and direct mail. You don't have to guess what's working and what isn't. The data is right there, in real time to see what Inbound tactics are getting you to your goals and which aren't. You don't have to wait for a new media buy to adjust. You don't have to reprint and remail to shift your course a bit. You can act on the data as nimbly and quickly as you'd like. If you're like most small businesses, you probably have Google Analytics setup to do basic tracking, but you haven't looked at it since you got the login information __ years ago. It's great that you have Google Analytics, but ...

Just Say No To Brochureware Websites In 2015

• By Donny Kemick

A new year is approaching fast. We've all gained 10 lbs while giving thanks at Thanksgiving and in a few weeks we'll add 10 lbs more at Christmas. While we spend time fattening up our waistlines, we need to be preparing to fatten up our bottom lines. Whether you're a B2B business, a nonprofit or anything in between, it's time to evaluate your website and just say NO to brochureware websites in 2015. If you're going to say no to brochureware sites, it might help to have a definition of them: A brochureware website is a business website that has very infrequently updated content. Often the site has been developed as a direct translation of existing printed promotional materials, hence the name. - Wikipedia I would like to add a bit to this definition because many small businesses don't even have printed promotional materials to carry over to a website: A brochureware website is also one that has stale, infrequently to never updated content with no focus on lead generation or business ...

Business Growth Requires Marketing - Inbound Makes It More Efficient

• By Donny Kemick

4 Ways To Reuse Your Blog Posts

• By Donny Kemick

We preach and preach that you should be blogging regularly. We share stats about how much better companies with an ongoing blogging effort do at generating leads. We practically beg you to write regular blog posts! While blogging is excellent for your Search Engine Optimization efforts, it can also be a huge driver of other tactics you employ online. Here're some ways to reuse your blog posts. 1 - Blog Posts Make Great, Share-able Social Media Content If you've held the position that your company doesn't have anything to share in social media, you're wrong. One great "side affect" of blogging regularly is that it will feed your social media efforts. In fact, a single blog post can yield several social posts. How's that you ask? Simple, after writing a blog post, you can take several facts from the post and turn them into short social media updates with links to your blog post. Using HootSuite or Buffer you can then schedule the social posts to be sent on different days in the future. ...

You Have To Segment Your Email Marketing List

• By Donny Kemick

Small Business Inbound Marketing Lead Nurturing

3 Website Marketing Tips For Manufacturers

• By Donny Kemick

There's a common mindset with many manufacturers that their website can only be an informational, brochure-style site because they sell to other businesses, with a long sales process. They think that because they can't sell direct online, their options for making their website a business-generating tool are limited. They tend to receive contact form submissions from current customers or potential customers that a sales person has already spoken to, but no new leads develop because of their site. Does this sound like your manufacturing business?

Does Your Website's Design Build Trust?

• By Donny Kemick

Educational Content Will Generate Website Leads

• By Donny Kemick

Inbound Marketing is about taking traditional marketing and kicking it to the curb. It's about the end of annoying, intrusive and interruption based marketing. It's about marketing that will generate website leads that you can actually close into sales. Last week I wrote a post about the role of SEO in Inbound Marketing. As a quick refresher, if you don't have HIGH QUALITY traffic visiting your website, your other online efforts are going to be fruitless. Without high quality traffic, you speaking to either an empty room or a crowd of cats with no interest in what you're saying. Let's assume you have high quality traffic visiting your website. You are kicking butt on the Attract phase of Inbound Marketing. That traffic means nothing if you can't generate leads from it. The good thing though, is that if you are generating HIGH QUALITY traffic, you have a much better chance of generating leads. Start With Content Versus Commitment The visitors to our website are just that, Visitors. ...

Buyers Have Changed - Your Marketing Better Follow Suit

• By Donny Kemick

It wasn't too long ago that both B2C and B2B shoppers bought in a radically different way from how they buy now. If we wanted to research a product or service before buying, we went to the provider and asked questions. If we wanted to get an answer from the owner of a company, we went through a sales representative. In fact, if we wanted any information, we had to ask a sales representative. Who had the "power" in that situation? Not us! That's for sure. The sales rep was the gatekeeper and we had to get everything from them. That situation has shifted completely. Buyers have changed. Today, the buyer doesn't even consult a sales representative until they have nearly made up their mind. They have all of the information they need to make a buying decision when they finally speak to a sales rep. Where do they get this information? Surely they talk to friends and colleagues, but most often, they start by doing research online. Today's buyer looks to Google, social media and other online ...