INBOUND MARKETING BLOG

Preparing & Running Your 1st Inbound Marketing Meeting

• By Donny Kemick

Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person?

The 5 P's of a Successful Manufacturing Marketing Strategy

• By protocol 80

What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:

How to Encourage and Develop Employee Engagement

• By Deb Calvert

(Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.) Employee engagement matters in the workplace. In order to encourage and promote engagement, you need to have the right leadership.

How To Write an Optimized YouTube Video Description

• By Ryan Daughenbaugh

You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube. If you’re like me, this is when your workflow is derailed by a daunting blank “description” box. So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.

[VIDEO]: How to Make the Most Out of Manufacturing Day 2018

• By Holly McCully

Finally manufacturers, the spotlight is on you. October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it: “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.” What are these challenges that manufacturers will address? Skilled labor shortage they face Connect with future generations Take charge of the public image of manufacturing Ensure the ongoing prosperity of the whole industry Pretty cool, right? Here’s how to participate.

How Often Should You Blog for Business?

• By Adam Vosler

In the world of online branding there’s lots of advice to be had from veteran bloggers, marketing firms, and the like. But if there’s one question that’s tough to get a straight answer on, it’s “How often should you blog for business?”

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

• By protocol 80

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

• By protocol 80

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

Is Business Blog Planning the Same Thing as a Content Strategy?

• By Adam Vosler

Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

• By protocol 80