INBOUND MARKETING BLOG

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

• By protocol 80

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

Is Business Blog Planning the Same Thing as a Content Strategy?

• By Adam Vosler

Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

• By protocol 80

Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

• By protocol 80

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

Blogging Best Practices: Best Places to Lurk Online (for Research)

• By Adam Vosler

Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

How to Give Your Manufacturing Marketing a Much-Needed Facelift

• By protocol 80

Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.

Impact of a Marketing Strategy on Business Performance

• By Josh Curcio

A marketing strategy should be tied directly to improving your bottom line. If it's not, then what's the purpose? While you may find it difficult to correlate marketing spend to actual revenue growth, that doesn't mean they're not directly related. And here's the good news: with inbound marketing you absolutely can track the impact of your efforts on business performance!

3 Ways to Improve Marketing Performance With Your Executive Superpowers

• By protocol 80

Q: Why do we do things like: Automate manufacturing processes Replace manual labor with machinery Use a calculator instead of long-form division Train our dogs to fetch beer so we don't have to get off the couch?

Why Your Current B2B Marketing Strategy Isn't Good Enough

• By protocol 80

*Disclaimer: Your target audience may or may not support your crowdsurfing attempts. When we search Google, there's a method to our madness: we choose keywords that answer our questions. Sounds simple, right?

Your B2B Website Isn't Broken. It's Your Marketing Strategy

• By Donny Kemick

Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy! If you're like many of the B2B companies we talk to, you live that story every day.