Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.
Read more
Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.
Read more
A marketing strategy should be tied directly to improving your bottom line. If it's not, then what's the purpose? While you may find it difficult to correlate marketing spend to actual revenue growth, that doesn't mean they're not directly related. And here's the good news: with inbound marketing you absolutely can track the impact of your efforts on business performance!
Read more
Q: Why do we do things like: Automate manufacturing processes Replace manual labor with machinery Use a calculator instead of long-form division Train our dogs to fetch beer so we don't have to get off the couch?
Read more*Disclaimer: Your target audience may or may not support your crowdsurfing attempts. When we search Google, there's a method to our madness: we choose keywords that answer our questions. Sounds simple, right?
Read more
Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy! If you're like many of the B2B companies we talk to, you live that story every day.
Read moreIt's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward. When we talk about emerging digital marketing trends, we need to identify two things.
Read more
Growing a B2B company is all about getting in front of great prospects and increasing RFQs. If you want your RFQ stream to look like the graph above, your B2B inbound marketing strategy needs to follow these rules.
Read more
As business owners, we make big decisions on a daily basis. Some are easy. Others, not so much. One such decision here at protocol 80 was outsourcing our payroll processing and associated accounting to our accounting firm.
Read more
The holidays are coming.
Read more
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
