• 4-Month Inbound Marketing Campaign

Regardless of your starting point, we can build an inbound marketing campaign, drive quality website traffic, and generate leads. 


We'll start by getting a clear picture of how your site is already performing in regards to

  • total traffic,
  • organic search driven traffic,
  • SEO,
  • visitor to lead conversion rate,
  • lead quality, and
  • total leads.

Premium Content Offer - Conversion Through Education

Inbound Marketing is geared around the fact that your prospects do a ton of research before they contact you with an RFQ. You should be the source of answers that they find online while they research. 

As the centerpiece of this Inbound Marketing campaign, we'll write and develop 1 premium content offer that helps to educate and add value for your prospects. The premium content offer can come in the form of an ebook, webinar, case study, or guide. 

Website visitors will exchange their contact details through a landing page that we build for this premium content offer, generating a lead! Your team will be notified every time someone becomes a lead so you can connect with them.

Here are some examples of Premium Offers on other companies' sites:

Targeted Website Traffic

We'll use the benchmark data to determine if we can rely on your existing website traffic, or if we need to invest in pay-per-click advertising traffic to drive the volume and quality of traffic we need to generate leads from the premium content offer.

It's not uncommon for companies to start with very little website traffic (under 1,500 organic search visits/month) and no real leads being generated through their site. In a full scale inbound marketing program, we would address low traffic numbers through a combination of regular content publishing and paid traffic. In this 4 month program, we will rely on paid traffic if your organic traffic is low in volume and quality.

Reporting Results

At the end of the 3rd month, we will report on the progress of the campaign including:

  • Total campaign views,
  • Sources of campaign views (PPC, Organic, etc...)
  • Leads generated,
  • View to lead conversion rate, and
  • Notable leads and sales progress.

We will also provide recommendations for next steps and ways to further optimize the existing campaign. 




We think Inbound Marketing is right for you. This is a great opportunity to go-live with a single inbound campaign to see the results. 

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