Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively. Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):
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If you're about to hop on an inbound sales call, you must be prepared. You need to handle these calls much differently than an old-school sales call. In fact, maybe we shouldn't call these sales calls at all ... maybe we should call them support calls!
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(Watch the webinar above or read below -- whichever you prefer!) CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.
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If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.
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Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.
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We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.
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Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others. We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.
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Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP. No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG. On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.
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I'm excited to speak at FABTECH again this year. Last year was my first time speaking there and one thing that I can tell you is that the conference is impressive...and that's an understatement. Because the conference is so impressive, we thought it would be nice to highlight a few of the manufacturers that will be in attendance!
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HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling tag, the meetings tool makes it convenient for everyone allowing people to schedule time directly to your calendar when both of you are available. ..and guess what - you can use it for FREE!
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
