Many moons ago it was OK to just have a website. In fact many businesses weren't even considering until their competitors got one. Remember that time? Those days are long gone. You can longer just have a website, you have to have a website that represents you well through design and content, one educates your prospects, one that actually attracts visitors and generate leads, one that's mobile friendly, and it doesn't stop there.
Read moreDo you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place!
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Last week I spoke to an eager group of business owners and marketers on inbound marketing. I asked each of the attendees to write down 3 inbound marketing questions before the class started, 3 midway through and 3 at the end of class. This not only allowed me to know some of the common questions business owners have about inbound, but it also got them to understand the buyer's journey a bit better. The more they were educated throughout the class, the more their questions changed and became more specific.
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Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website.
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We're happy to announce the launch of EmploymentBackgroundCheck.company, a microsite for Santoni Worldwide. Santoni Worldwide is an investigation and background check company located in Orange County California. The microsite focuses on the aspects of the background check services for employers. It highlights the benefits of the services and allows potential clients to create their account online quickly.
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Content marketing is the process of creating targeted, valuable content for your website visitors in the hopes of converting them into leads. Content pieces for content marketing come in many different forms including ebooks, guides, checklists, whitepapers, webinars, etc.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
