INBOUND MARKETING BLOG

The Business Value Of Blogging

• By Donny Kemick

An Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:

5 Ways to Completely Screw Up Your Buyer Personas

• By protocol 80

Believe us when we say there are a LOT of ways to screw up buyer personas - narrowing the list down was the hardest part of making this post.

How to Get People to Find Your Website Content: The Top 3 Tactics

• By Josh Curcio

Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.

The First Step In Inbound Marketing For A B2B Company

• By Donny Kemick

Many B2B companies have very little, to no actual marketing of their products or services. That is especially true for small manufacturers. That's why it makes so much sense for them to get started with marketing the Inbound way (e.g., the effective, most rewarding, most profitable, etc... :)).

Dear Persona: Writing Content for Your Buyer Personas

• By protocol 80

Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on:

5 Essentials For Getting Customers From Your Blog - VIDEO

• By Donny Kemick

How Much Do You REALLY Know About Buyer Personas?

• By protocol 80

Think you know all about buyer personas? Step right up and test your knowledge! Check out these true-or-false buyer persona statements and see how much you REALLY know.

You are Invited to Our Google Partners Connect Event!

• By Josh Curcio

You might be asking yourself..."what the heck is that?". I'll explain it.

Content Marketing for Manufacturers - A Brainstorming Session

• By Josh Curcio

Compared to 10 years ago, significantly more manufacturers will acknowledge their need for online marketing vs. their old tactics. Heck...compared to 2 years ago there's been a shift.

New Website Launch - Sportsman's Outlet

• By Josh Curcio

Another exciting new website launch, this week for a local sporting goods retailer called Sportsman's Outlet. The store has had a website for a few years, but was more of a basic informational site.