INBOUND MARKETING BLOG

#1 Buyer Persona Mistake

• By Donny Kemick

How to Keep Your WordPress Website Secure

• By Josh Curcio

WordPress is becoming more and more popular due to its ease of use, capabilities, price point, and flexibility. It's our CMS of choice and can be scalable for any size business.

5 Content Marketing Tips For ANY Business

• By Donny Kemick

Happy Independence Day!

• By Josh Curcio

Everyone at protocol 80, Inc. wishes you a fun and safe Independence Day! I know up here in the North East, we're just happy to see some dry weather.

New Website Launch for BCPAC

• By Josh Curcio

We are very pleased to announce the launch of the website for Bradford Creative & Performing Arts Center at www.bcpac.com!

5 Signs Your Website is Failing

• By Josh Curcio

Many moons ago it was OK to just have a website. In fact many businesses weren't even considering until their competitors got one. Remember that time? Those days are long gone. You can longer just have a website, you have to have a website that represents you well through design and content, one educates your prospects, one that actually attracts visitors and generate leads, one that's mobile friendly, and it doesn't stop there.

The Difference Between Inbound Marketing and Outbound Marketing

• By Donny Kemick

Generate Leads Through Your Website - Destroy These 5 Roadblocks

• By Donny Kemick

Do you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place!

My 3 Favorite Inbound Marketing Questions from Small Business Owners

• By Josh Curcio

Last week I spoke to an eager group of business owners and marketers on inbound marketing. I asked each of the attendees to write down 3 inbound marketing questions before the class started, 3 midway through and 3 at the end of class. This not only allowed me to know some of the common questions business owners have about inbound, but it also got them to understand the buyer's journey a bit better. The more they were educated throughout the class, the more their questions changed and became more specific.

Get Customers Online - Step 1 - Traffic

• By Donny Kemick

Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website.