Inbound Marketing Blog by protocol 80 (61)

Make Your Website Better Than Your Competition

By Donny Kemick

February 20

Common Business Website Problems

By Josh Curcio

Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.

Use Your Website to Grow Your Business

By Donny Kemick

February 19

Why Did I Lose Website Traffic Suddenly?

By Josh Curcio

Suddenly losing website traffic or a even slow decline in traffic over time almost always indicates that there is either an issue with your website, search engine optimization (SEO) issues, or some other external factor. To be aware of losses in traffic you must first be monitoring the activity on the site (likely using Google Analytics) and if you want to catch something like this quickly, you must know what the trends in your website activity look like.

February 13

How Content Marketing Pieces Tie Together

By Josh Curcio

Content marketing is more than just, let's write an ebook and toss it on our website. To get the value from your content marketing efforts you must generate leads. To get leads you need traffic...then you need that traffic to convert. On a high level the biggest things involved are blogs, CTAs, landing pages, forms, email, and of course the content marketing offer itself. Blogs help to attract the visitors, CTAs direct those visitors to landing pages, the landing pages "sell" the offer, the forms collect information, and your emails nurture those leads until they become sales.

February 12

Turn Website Visitors Into Customers Without Ecommerce

By Donny Kemick

If you are a business and you have a website (and you'd better...), your first question should be obvious: How do I turn website visitors into customers? This question gets a little trickier for businesses that don't sell directly online through ecommerce. Companies that sell a service or products that don't lend themselves to being sold online (e.g., custom manufactured goods, high dollar/volume sales, products or services with long sales processes) may be left wondering if there's any hope for generating real customers through their website. The Short Answer... Absolutely-YES! A business that doesn't sell through ecommerce can absolutely turn website visitors into customers. The actual sale won't happen online, but acquiring the initial lead, nurturing them down the sales funnel and ultimately getting them to make a buying decision can absolutely happen online. If you've read many of our posts you've no doubt heard us talk about Inbound Marketing at length. One of the reasons we ...

February 11

How Inbound Marketing Changes Keyword Research for SEO

By Josh Curcio

When I first entered the online marketing world one of my first tasks was keyword research for SEO (search engine optimization). Back then nobody was talking about inbound marketing. We were primarily focused on getting more people to the site. We'd start by researching the business itself, the products/services, the business' website, the industry, the competitors, and the business's website. After having a good understanding of the business and environment a big list of related keywords was created, usually broken down page by page. These keywords were primarily focused on what the business had to offer or the industry. Some of the keywords were short, broad, and general while some of the keywords would be long tail keywords. Example: refrigerator vs energy efficient refrigerator.

Content Is About More Than SEO

By Donny Kemick

Content, content, content! You know you need it, but do you fully understand why? Sure, SEO is one reason, but SEO won't build trust with and convert website visitors! Content is about more than SEO.