May 08
How to Manage a Website Project for Your Business
Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm...we'll call this person the "project manager". Chances are good that this "project manager" has not lead a website project before, but they were put in charge because of either their position in the company or because they are thought of as being the most "technie". Not always the best way to choose that person, but it happens...so let's run through how to successfully manage a website project for your business.
Read moreEmail Marketing Subject Line Tips
In this video, we take a look at the data from a report by Return Path on effective email marketing subject lines. That report can be found here:
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May 06
How to Prepare for Working with an Inbound Marketing Provider
Yesterday's blog post was about getting started with inbound marketing. Hopefully your business has already made that decision and are ready to move forward.
Read moreGetting Started With Inbound Marketing
If you're reading this, you've likely already concluded that Inbound Marketing is the way to get in front of potential customers. Outbound, interruption marketing techniques just don't work effectively enough to justify the expense.
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May 01
A Beginner's Inbound Marketing Glossary
If your business or organization is just getting started with inbound marketing, you'll be hearing new phrases, terms and acronyms that you may not be familiar with. Here's a basic inbound marketing glossary so that you don't feel lost in the conversations!
Read moreOptions For Starting A Sale Online
The overwhelming majority of our clients are B2B businesses that cannot sell directly online. The sales process just won't allow them to do so, or the dollar amount is not something another business simply swipes their AMEX for.
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April 23
Turn Website Visitors Into Leads
The common goal of almost every Inbound Marketing effort we've been involved with is increasing a key metric. Increasing sales, increasing donations, increasing registrations, increasing applicants, etc... In almost every case, we need to first focus on how we turn website visitors into leads. Because so many businesses and nonprofits cannot complete an entire sale online (e.g., ecommerce), we need to focus on starting the conversation with high quality content that attracts your buyer persona(s), and converts them into leads. From there, they can be nurtured and developed into an actual sale. Many businesses, whether they are fortune 500 companies or mom & pop shops, fail at getting the first step right - Attracting your buyer persona(s) with excellent content. This requires a clear understanding of your Buyer Persona(s) and their buyer's journey along with a solid content marketing effort that speaks directly to both. Your content marketing strategy is what will fuel the ...
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
