Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
by Adam Vosler, on March 16, 2022 // 3:19 PM
9 minute read
Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
by Adam Vosler, on February 23, 2022 // 10:25 AM
5 minute read
Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.
by Adam Vosler, on February 11, 2022 // 11:45 AM
8 minute read
It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.
by Holly McCully, on February 04, 2022 // 10:00 AM
9 minute read
You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
by Adam Vosler, on January 25, 2022 // 4:08 PM
44 minute read
What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.
by Adam Vosler, on January 19, 2022 // 1:33 PM
15 minute read
by protocol 80, on January 18, 2022 // 11:30 AM
5 minute read
If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.
by protocol 80, on January 06, 2022 // 5:15 PM
9 minute read
Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.
However, the PPC model may not be a good fit for every situation.
by protocol 80, on January 03, 2022 // 9:00 AM
9 minute read
Are there any professions that have been changed by COVID-19 more than selling and marketing?
We’ve picked up some new habits -- some are good and some are … well, not so good.
by protocol 80, on January 03, 2022 // 9:00 AM
8 minute read
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?”
Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.