Inbound Marketing for Manufacturers Blog

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    How to Record, Edit, & Share Videos with Vidyard

    Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

    Topics: Email Marketing B2B video

    20 Must-Know Stats for Marketing Automation & Lead Nurturing Workflows

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    Checklist: Social Media for Business & Effective Online Marketing

    Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

    When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

    Topics: Social Media Small Business Strategy Infographic B2B

    13 Must-Know Marketing KPIs for Manufacturers

    Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark.

    So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. 

    The following KPIs are broken down by stages of the inbound marketing funnel.

    Topics: B2B Manufacturing Inbound Marketing

    5 Ways to Win at Social Media B2B Lead Generation

    Social media marketing matters. Even for B2B companies.

    Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.

    Your B2B prospects are already sharing information online. It’s time to make that information yours.

    Topics: Social Media B2B Lead Generation

    4 Steps to B2B Networking Using LinkedIn

    LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

    Topics: Social Media B2B B2B Marketing LinkedIn B2B Leads

    The 5 P's of a Successful Manufacturing Marketing Strategy

    The 5 Ps of A Successful Manufacturing Marketing Strategy - Marketing for Manufacturing 2019

    What does every successful marketing strategy have in common? If you look closely, you'll find these five traits in every aspect of the campaign:

    1. Pertinent
    2. Profitable
    3. Practical
    4. Provocative
    5. Plugged-in

    Everything you create, post, publish, and share should follow all of these P's to make your manufacturing business strategy more successful.

    Topics: Strategy B2B Manufacturing Inbound Marketing

    4 Key Metrics For Evaluating Your B2B Brand Awareness Strategy

    If a member of your team asked you how to measure brand awareness, would you be able to tell him or her how to do it? If your answer is no, it’s OK. 

    The truth is, a lot of B2B companies have little to no grasp on the effectiveness of their brand awareness strategy. Because of this, it can be difficult to acquire executive buy-in to support brand building tactics and strategies.

    But, measuring brand awareness is easier than you might think! In fact, some of the strategies below can be executed as soon as you finish reading.

    Topics: B2B Brand Awareness