Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.