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Blogging Best Practices: How to Research Your Topic Efficiently

(4 minute read)

 

Oh, I get it, believe me.

You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

33 B2B Marketing Statistics Show Why Your Current Strategy Blows

(7 minute read)

Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

What Is B2B Branding and Why Do Businesses Need It?

(3 minute read)

Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.

4 B2B Branding Horror Stories That Will Make You Cringe

(6 minute read)

Where the Internet is involved, there are horror stories. It's not always the company’s fault -- Xerox sure couldn’t help it. But not all companies are so innocent. When building your company’s B2B branding strategy, it’s best to learn from horror stories of the past to avoid the same mistakes.

How to Give Your Manufacturing Marketing a Much-Needed Facelift

(4 minute read)

Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.

12 Questions to Ask a Potential Inbound Marketing Services Provider

(7 minute read)

When searching for inbound marketing services, you should have one main question on your mind:

How Much of My Time Will an Inbound Marketing Agency Need?

(2 minute read)


As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

13 Must-Know Marketing KPIs for Manufacturers

(8 minute read)

Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark.

So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your takt time, you must have a go-to set of KPIs to monitor and optimize your marketing. 

The following KPIs are broken down by stages of the inbound marketing funnel.

Where Are Your B2B Prospects Hiding?

(4 minute read)

When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?  

What's My Website Conversion Rate?

(3 minute read)


Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.