Inbound Marketing for Manufacturers Blog

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

However, the PPC model may not be a good fit for every situation.

Are there any professions that have been changed by COVID-19 more than selling and marketing?

We’ve picked up some new habits -- some are good and some are … well, not so good.

“We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.