Inbound Marketing for Manufacturers Blog

    What’s the Difference Between B2B and B2C Marketing?

    Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

    Topics: B2B Content Marketing B2B Marketing

    How to Write a Business Blog Article Vs. Standard Website Copywriting

    If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

    Topics: B2B Content Marketing Blogging Tips online marketing plan

    Steal These Best B2B Blog Examples for 2021 (Not Literally)

    If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

    Topics: Websites B2B Blogging Inbound Marketing B2B Marketing

    8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

    B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

    Topics: Email Marketing B2B Marketing Automation Manufacturing B2B Leads

    5 Quick-Win B2B Medical Marketing Lead Generation Tactics

     

    Topics: SEO CTA B2B Content Marketing Marketing Automation Lead Generation B2B Marketing Healthcare Technology Marketing

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    How to Record, Edit, & Share Videos with Vidyard

    Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

    Topics: Email Marketing B2B video

    20 Must-Know Stats for Marketing Automation & Lead Nurturing Workflows

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    Checklist: Social Media for Business & Effective Online Marketing

    Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

    When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

    Topics: Social Media Small Business Strategy Infographic B2B