Inbound Marketing for Manufacturers Blog

    Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

    McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

    Topics: Inbound Marketing HubSpot Manufacturing B2B Content Marketing Blogging Lead Generation

    B2B Brand Awareness Strategy -- The Impact of Modern SEO

    The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your brand’s reach, image, and authority can also be improved by SEO efforts when done right. Understanding modern SEO is as impactful as ever on your B2B brand awareness.

    Topics: B2B Brand Awareness SEO

    8 Social Media Metrics for B2B Brand Awareness You Should Care About

    You can’t just blindly do social media marketing because some guy at a business seminar told you to. Whether you’re running a Facebook business page, looking for leads on LinkedIn, or (hopefully) using multiple social platforms to spread brand awareness, you need to track what’s working -- and what’s not.

    Topics: B2B Brand Awareness Social Media

    8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

    Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.

    Topics: B2B Social Media Manufacturing Statistics

    Manufacturing Marketing Tips to Increase Web Traffic from All Sources

    Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

    Topics: Inbound Marketing Services increasing website traffic inbound marketing guide Inbound Marketing Manufacturing Strategy Content Marketing B2B Google Social Media SEO Blogging Email Marketing PPC

    25 Ways to Increase Brand Awareness with Inbound Marketing

    Increase your B2B Brand Awareness in 4-Steps!

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Sound familiar?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    Blogging Best Practices: How to Research Your Topic Efficiently

     

    Oh, I get it, believe me.

    You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

    Topics: Blogging B2B Content Marketing Inbound Marketing Tips

    33 B2B Marketing Statistics Show Why Your Current Strategy Blows

    Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

    The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

    Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

    Topics: Statistics Strategy Buyer Persona Buyer's Journey B2B Small Business

    What Is B2B Branding and Why Do Businesses Need It?

    Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.

    Topics: B2B Branding

    4 B2B Branding Horror Stories That Will Make You Cringe

    Where the Internet is involved, there are horror stories. It's not always the company’s fault -- Xerox sure couldn’t help it. But not all companies are so innocent. When building your company’s B2B branding strategy, it’s best to learn from horror stories of the past to avoid the same mistakes.

    Topics: B2B Brand Awareness