Inbound Marketing for Manufacturers Blog

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

However, the PPC model may not be a good fit for every situation.

Are there any professions that have been changed by COVID-19 more than selling and marketing?

We’ve picked up some new habits -- some are good and some are … well, not so good.

“We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

“Our company has a website.”

If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.

“Did you hear that the longer your content is, the better it performs in SEO?”

“Rack up as many backlinks as possible, no matter where they come from.” 

“You don’t need a CRM. Your business is too small.”

“SEO is dead.”

Have you heard these words before? You probably have if you’ve been around online marketing long enough.

Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. 

You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.

The clutter is piling up. 

It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. 

However, the longer you procrastinate, the bigger the clutter gets and the less efficient you become.