The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Allie Wilton, on March 18, 2020 // 9:30 AM
4 minute read
The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Ryan Daughenbaugh, on February 28, 2020 // 4:19 PM
1 minute read
Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.
Allie Wilton, on February 26, 2020 // 9:30 AM
3 minute read
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning.
Allie Wilton, on February 10, 2020 // 10:15 AM
6 minute read
One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?
Holly McCully, on October 03, 2019 // 3:46 PM
4 minute read
Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!
When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.
Donny Kemick, on September 24, 2019 // 9:48 AM
7 minute read
Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark.
So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing.
The following KPIs are broken down by stages of the inbound marketing funnel.
Renee Witko, on August 05, 2019 // 8:52 AM
5 minute read
Social media marketing matters. Even for B2B companies.
Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.
Your B2B prospects are already sharing information online. It’s time to make that information yours.
protocol 80, on July 17, 2019 // 11:38 AM
4 minute read
LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.
Ashley Wilson-Rew, on May 11, 2019 // 11:00 AM
3 minute read
What does every successful marketing strategy have in common? If you look closely, you'll find these five traits in every aspect of the campaign:
Everything you create, post, publish, and share should follow all of these P's to make your manufacturing business strategy more successful.
Renee Witko, on February 19, 2019 // 12:30 PM
4 minute read
If a member of your team asked you how to measure brand awareness, would you be able to tell him or her how to do it? If your answer is no, it’s OK.
The truth is, a lot of B2B companies have little to no grasp on the effectiveness of their brand awareness strategy. Because of this, it can be difficult to acquire executive buy-in to support brand building tactics and strategies.
But, measuring brand awareness is easier than you might think! In fact, some of the strategies below can be executed as soon as you finish reading.
