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September 01

Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.

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July 27

5 All-American Manufacturing Marketing Tips

(These tips were manufactured in the USA.)

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July 14

How to Improve Sales With Website Conversion Paths

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

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The Business Value Of Blogging

An Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:

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August 21

How to Get People to Find Your Website Content: The Top 3 Tactics

Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.

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August 19

Dear Persona: Writing Content for Your Buyer Personas

Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on: Word Choice, Tone, Format, Media, Length Word Choice When your buyers talk to you, how do they do it? Professional, casual, a little humorous, a little technical? That’s how you choose your wording.

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August 05

Make a Small Marketing Team More Efficient With These 3 Tips

Having a small marketing team (or even a non-existent one) doesn't mean that you cannot be successful with marketing. With proper planning and implementation, small to medium enterprises (SMEs) can destroy their competition, especially online. When trying to make your small marketing team efficient and EFFECTIVE, start with these 3 tips.

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June 05

5 Reasons to Write Content for Current Customers

Often when a business thinks about what type of content they should be writing for their blog, they tend to lean more towards prospective customers and generating leads. There's nothing wrong with that. More leads hopefully means more customers, thus more revenue. It makes sense. But solely focusing on new leads neglects an important group of people...YOUR CURRENT CUSTOMERS. You still have love for them right? Show it. Focus some of your blog content on them.

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