Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet
In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness.
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August 17
March 10
How to Update and Republish Your Outdated Blog Content
Things become outdated. It’s a fact of life...even our content becomes outdated and irrelevant after so long.
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September 12
Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes
What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.
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September 09
Blogging: It's Not About You
Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful. When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog: It's not about you. I Wanna Talk About Me, Me, Me… When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts. We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity. P.S. - These people are also known as your buyer personas. They’re kind ...
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September 01
Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap
So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.
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July 27
July 14
How to Improve Sales With Website Conversion Paths
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
Read moreThe Business Value Of Blogging
An Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:
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August 21
How to Get People to Find Your Website Content: The Top 3 Tactics
Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.
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August 19
Dear Persona: Writing Content for Your Buyer Personas
Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on:
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
