INBOUND MARKETING BLOG

5 Blogging Tips That Should Convince You It's Important

• By Josh Curcio

Whether you want to admit it or not, there is definitely value in blogging. Maybe you don't get sales or leads directly from many of your blog posts, but you've got to look beyond that. Blogging is just a piece of the puzzle. A piece that helps you along the way in getting sales and conversions. If you want a bit more motivation to keep up with blogging, understand these additional benefits. Here are some blogging tips to help you out!

Why B2B Companies Fail at Creating Shareable Content

• By Josh Curcio

He's sad because nobody has shared his content. It can be frustrating for anyone!

Want Online Leads? You Need Education Marketing!

• By Donny Kemick

Which feels better? Being sold to or being educated? Which makes a car salesperson and buying experience more appealing and tolerable? When they ram paperwork with a sticker price offer in your face repeatedly, or when they spend as much time as possible with you to make sure you understand every aspect of the cars you're looking at? The answer is obvious in both scenarios. What kind of buyer is more likely to make a positive buying decision? An educated one, or a skeptical/defensive one?

Lead Generation Online Is Most SMB's Primary Objective

• By Donny Kemick

4 Reasons You Need A Website Redesign and Inbound Marketing

• By Donny Kemick

A High Level Google Analytics Dashboard We Think You'll Like

• By Josh Curcio

Google Analytics is great...we've covered this topic before. Not only does it give you great insights into what's happening on your website, but it's FREE. What small business doesn't love a great product that is free?

Is Your Website On a Desolate Island? How's That Going?

• By Donny Kemick

Repeat after me... "I don't need a website, I need web marketing." Say it again. Again. Again... You get the point? The difference may not be clear to you yet. The difference between a website and web marketing, is like the difference between tactics and strategy. Your web marketing efforts should entail a strategy of some kind, with your website being one of the tactics you are employing as part of the overall strategy. Confused? That's ok! Let's get unconfused... Think of it this way. A website is one tool in the web marketing toolbox. Unfortunately, that tool is no longer enough to do the job on it's own. It needs some complimentary tools to be effective. At minimum, you need prospects to find your website when they are looking for the solution you offer to their problems. At minimum, you need to be available in the main "feeding grounds" for solutions that your prospects use. SEO - Search Engine Optimization Guess what. People use Google a lot. So much so, that you had better ...

A Guide to Creating Your Bing Places for Business Listing

• By Sara

Every business wants to make connect more to its customers and increase its chances of gaining new customers. “Bing Places for Business is a free service that allows you to add or claim your business listing on Bing and be found by millions of Bing users searching online” Bing. It is simply another outlet for businesses to connect with Internet users and is an excellent opportunity to gain more customers.

Using Content Marketing For A Powdered Metal Company

• By Donny Kemick

We all want to generate more leads, prospects and sales, right? Whether you are a manufacturer, rural tourism promoter, service provider or non-profit, you are all looking for more leads, prospects and sales. Your sale may be a donation or an actual exchange of money for goods/services. The bottom line is, you want to generate more leads and prospects that convert to sales.

Your Old Friend Email Still Has a Few Tricks Left!

• By Sara

A common rumor in marketing and on the Internet is that email is on the way out and will surely be replaced by social media. This is not surprising considering the fact that at the beginning of 2014, 72% of all internet users were on social media. Most Internet users know just how easily and quickly information spreads over social media. In fact, sharing content can be done with the click of a button on various social media sites and that content has the potential to reach millions of people at astonishingly low costs.