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August 12

What is Ongoing SEO and Why is it So Important?

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...

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August 07

The Path To A Small Business Website Conversion

A website conversion takes place when a visitor to a website takes the action the website owner wants them to take. This action could be anything from starting a real time chat or downloading a valuable piece of content to submitting an RFQ (request for quote), making a donation or completing the buying process through ecommerce. To make your website a lead generating machine, you need to understand the path to a small business website conversion. Step 1 - Quality Website Traffic If you want to generate quality leads, you need quality website traffic. Yes, quantity can be important, but the quality is even more important. We tell our clients that it would be better to have 1000 quality visitors that are actually interested in their offering than have 2000 visitors that have little to no interest in their offering. Through small business SEO, search engine pay-per-click advertising and/or social media paid advertising, you can really hone in on your ideal buyers and generate quality ...

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July 30

Myth Busters: Content Marketing Edition

Do a quick Google search of “content marketing” and you will surely be bombarded with facts, statistics, personal stories, how-to’s, and countless claims by “professionals” about the wonders of content marketing.

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July 18

Curated List of 4 Great Web Marketing Resources This Week

Feeling guilty that you didn't read any web marketing resources this week? No worries, we've compiled some of our favorites to give you some weekend reading material. Enjoy! Google Will Now Detect if a Website Won’t Work on Your Device, Warn You Have you ever tried to view a website on your phone and found the experience to be really bad? Yes, you have, don't lie. Google is now helping it's Android brethren by giving you a warning in the search results to let you know if a site won't work right on your phone. For now, they are focused on flash sites. Don't be surprised if that extends to non-flash sites in the future. Responsive design anyone? Thanks to Kellex at Droid Life for the great update. Infographic - Smart Ways To Combine Content Marketing With SEO One of the great things about content marketing is that it doesn't live in a silo. It feeds so many other tactics!! It's great when you get more mileage from a time investment. This infographic shows all of the channels for content ...

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July 18

Social Media Allows You To Fish With Multiple Poles

In my last post, I compared web marketing without content to fishing without bait. Everyone would agree that fishing without bait is not very smart. Everyone SHOULD agree that web marketing without content is not very smart.Let's assume that we can all agree that we need content to make web marketing effective. What's Your Bait? So what should you be using for bait? Ideally, your content would be a good mix of larger content assets like ebooks, webinars, and resource kits along with smaller content assets like blog posts, new pages on your site, videos and social media updates. If you're just getting started with content marketing, your first step HAS to be setting up a blog and writing a post at least once per week. We've discussed in the past that adding blog posts increases your SEO surface area and gives you the ability to speak directly to your best buyer with your own personal message. A blog is easy to setup and leads to the next fishing analogy... Social Media And Content Is ...

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July 16

Web Marketing Without Content Is Like Fishing Without Bait

As web marketers, we're constantly pushing the need to generate valuable content as a means to generate leads. While clients technically "get it", they are still reluctant when it comes to actually doing it. They may update their contact page when someone new gets hired or the history page when another year passes by, but the creation of value added, lead-generating content is simply not an area of ongoing focus. This is despite the fact that 9 out of 10 clients are looking to increase leads/sales/profits online.

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July 02

What is a Website CTA?

Yes, another blog post using an acronym. With the amount of acronyms in this industry, it's almost like speaking another language. This one is important, yet overlooked far too often. CTA stands for call to action. In regards to inbound marketing a call to action is exactly what it says...a call out for someone to take an action. A website CTA can be either graphical in nature just text. It would exist on a website or email for the purpose of getting the reader to take another step in some sort of process.

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June 27

Better Headlines And CTAs Through You and Your

Quick, you have 5 seconds. Tell me the benefit TO ME of buying your product or service. Go...

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June 26

10 Blogging Tips For Your Content Marketing

Content marketing isn't only about blogging, but it is one of the easier forms of content marketing that ANY business or organization should be able to implement on a regular basis. There is a lot of clutter in the blogging world these days, so you must work to cut through that clutter. Here are 10 blogging tips for your content marketing strategy!

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June 20

4 Great Web Marketing Resources This Week - Curated Goodness

There are a ton of excellent web marketing resources online for succeeding as a web marketer. Here are 4 great reads I found this week: How To Write A Tweet: 8 Formulas To Get You Started This great post by Diana Urban, Director of Conversion Marketing at HubSpot, is a great "getting started" resource for small businesses. I know many of the SMBs that we meet know very little about Twitter and very rarely use it. That's unfortunate because it's often a much better platform for B2B companies than Facebook. Give it a read and start using Twitter more effectively. Why Your Business Needs A Google+ Page Too This post was a guest post on the always valuable Duct Tape Marketing Blog, by Diana Gomez (Diana's were great resources this week :)). In it, Diana discusses how Google designed Google+ Pages in part so that business owners can maximize Google's features for their own business purposes. Diana also gives tips on setting up your company page, getting listed professionally on Google Maps ...

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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