You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
by Holly McCully, on February 04, 2022 // 10:00 AM
9 minute read
You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
by Adam Vosler, on February 03, 2022 // 2:43 PM
8 minute read
You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.
Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).
Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)
So, why invest in digital marketing?
by protocol 80, on January 06, 2022 // 5:15 PM
9 minute read
Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.
However, the PPC model may not be a good fit for every situation.
by Josh Curcio, on December 22, 2021 // 10:11 AM
10 minute read
Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.
by Donny Kemick, on December 21, 2021 // 1:30 PM
9 minute read
"What are landing pages, and why are they important to us?"
You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.
by Christopher Michel, on December 16, 2021 // 8:15 AM
8 minute read
Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content.
by Adam Vosler, on December 13, 2021 // 4:24 PM
10 minute read
Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.
by Donny Kemick, on November 23, 2021 // 1:00 PM
11 minute read
Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.
Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
by Adam Vosler, on November 22, 2021 // 4:47 PM
10 minute read
by Adam Vosler, on October 21, 2021 // 4:08 PM
11 minute read
Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.