Inbound Marketing for Manufacturers Blog

    Content That Matters in Healthcare Tech Marketing

    With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.

    Topics: Content Marketing Healthcare Technology Marketing

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    Where to Find Licensed Music for Videos

    Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell  synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

    Topics: Social Media Content Marketing youtube video

    The Importance of Building Your Brand

    Your brand is more than just a reflection of your business.

    It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.

    Topics: Strategy Design Content Marketing Brand Awareness Branding

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    Email Marketing Automation With MailChimp

    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Delight increasing website traffic

    Do You Create Enough Evergreen Content and Topical Content?

    A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

    Evergreen-Topical Content_1
    Topics: Content Marketing Branding youtube video

    How To Write an Optimized YouTube Video Description

    You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube.
    If you’re like me, this is when your workflow is derailed by a daunting blank “description” box.

    So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.

    WeeklyVideo-YouTube-Descriptions
    Topics: SEO Strategy Content Marketing Tips youtube

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Facebook Small Business Content Marketing Manufacturing Lead Generation Brand Awareness leads Branding Tips