Inbound Marketing for Manufacturers Blog

    How to Create a Content Strategy in 6 Simple Steps

    Understanding how to create a content strategy can prove tricky at times, especially if you’re making it for a B2B company. However, by using certain tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.

    Topics: Content Marketing Blogging B2B Marketing

    What’s the Difference Between B2B and B2C Marketing?

    Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

    Topics: B2B Content Marketing B2B Marketing

    How to Write a Business Blog Article Vs. Standard Website Copywriting

    If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

    Topics: B2B Content Marketing Blogging Tips online marketing plan

    Why Medical Technology Marketing Agencies Fail at Lead Generation

    Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed. 

    Topics: Buyer Persona Content Marketing Lead Generation B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

    5 Quick-Win B2B Medical Marketing Lead Generation Tactics

     

    Topics: SEO CTA B2B Content Marketing Marketing Automation Lead Generation B2B Marketing Healthcare Technology Marketing

    Brainstorming B2B Blog Post Ideas - People DO Care

    Topics: Close SEO Attract Content Marketing

    Social Media for Medical Device Companies: Where to Plant Your Flag

    Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry? 

    Topics: Facebook Social Media Content Marketing Twitter Inbound Marketing Brand Awareness LinkedIn Healthcare Technology Marketing

    Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

     

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing

    Content That Matters in Healthcare Tech Marketing

    With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.

    Topics: Content Marketing Healthcare Technology Marketing

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing