Inbound Marketing for Manufacturers Blog

    How to Increase Website Traffic Without PPC Using SEO, Social & More

    Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

    However, the PPC model may not be a good fit for every situation.

    Topics: SEO PPC Social Media Lead Nurturing Email Marketing B2B Content Marketing Blogging increasing website traffic Brand Awareness Search Engines Keyword Research Links

    HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

    Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

    Topics: Websites Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Inbound Marketing increasing website traffic Brand Awareness leads HubSpot digital marketing copywriting

    What Are Lead Generation Landing Pages? | B2B Website Strategy

    "What are landing pages, and why are they important to us?"

    You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

    Topics: SEO PPC Convert More Attract Content Marketing Inbound Marketing Search Engines

    Optimizing Content Marketing Blog Production

    Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content. 

    Topics: Strategy B2B Content Marketing Blogging

    B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

    Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

    Topics: SEO Strategy B2B Content Marketing Blogging increasing website traffic Tips Keyword Research copywriting User Experience

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience

    [EXAMPLES] Inbound Marketing Case Studies That Prove ROI

    “Does inbound marketing work?”

    Topics: SEO Social Media Websites Small Business Strategy Lead Nurturing Design Email Marketing Content Marketing Blogging Analytics Manufacturing Inbound Marketing increasing website traffic Lead Generation Inbound Marketing Services Statistics leads HubSpot Branding video pillar pages B2B Marketing LinkedIn Keyword Research Links

    Increase Organic Traffic With 'Boring' Industrial Content Marketing

    Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

    Topics: SEO Google Social Media Buyer Persona Strategy Lead Nurturing Email Marketing Attract B2B Content Marketing Blogging Marketing Automation Buyer's Journey Manufacturing Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads youtube Domain Authority Search Engines LinkedIn Healthcare Technology Marketing Keyword Research Links SaaS

    FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

    North America's largest metal fabricating and finishing event is back in-person! 

    While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Marketing Automation Buyer's Journey Manufacturing Inbound Marketing Lead Generation Tips FABTECH trade show strategy LinkedIn digital marketing Keyword Research

    Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

    Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing B2B Content Marketing Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads copywriting