Inbound Marketing Blog by protocol 80

December 03

How Much Do SEO Agency Services Cost?

By John Beckwith

You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own.

December 03

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

By Adam Vosler

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?

December 02

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

By Adam Vosler

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

November 21

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

By Adam Vosler

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.

November 01

Inbound Marketing Pricing: How Much Does it Cost for B2Bs?

By Donny Kemick

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:

August 20

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

By Adam Vosler

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.

June 14

AI in B2B Marketing & Content Writing: How it Works (or Doesn't)

By Christopher Michel

I’ve always been fascinated by robots. My favorites – undoubtedly – are R2-D2, and yes, even C-3P0. Cortana from the "Halo" video game series is pretty cool, too – we’ve waged war against the Covenant many times together. Cylons (from "Battlestar Galactica") and the robot from "Rocky IV" are also in my top 10. (Shame on the 2021 director's cut for removing Paulie's beloved birthday present.) While those droids and artificial intelligence (AI) are firmly rooted in the world of science fiction and a few clever builds at fan conventions, we're getting closer each day to robot counterparts becoming the norm.

June 14

Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?

By Regan Johnson

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI and humans hold more power as a unit – the dynamic duo, as one might say. When used synchronously with humans, AI can be a resourceful and powerful tool incorporated into your B2B marketing strategy.