Jayden Pire, on March 08, 2021 // 10:00 AM
9 minute read
Hashtags: One of the most underrated marketing tools there is. While many may see these as a trendy joke to post with your highest-quality photo of a dessert, they actually play a massive role in your social media content creation and audience reach.
protocol 80, on March 03, 2021 // 2:15 PM
6 minute read
There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).
Jayden Pire, on March 02, 2021 // 2:09 PM
4 minute read
It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.
Jayden Pire, on February 22, 2021 // 9:00 AM
4 minute read
Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead.
protocol 80, on February 17, 2021 // 10:15 AM
5 minute read
The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.
Christopher Michel, on February 16, 2021 // 8:00 AM
3 minute read
Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.
Adam Vosler, on February 10, 2021 // 2:44 PM
7 minute read
Who’s ready for a trite football analogy!?
protocol 80, on February 02, 2021 // 9:15 AM
2 minute read
In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.
protocol 80, on December 08, 2020 // 12:30 PM
5 minute read
So you want to be a professional content writer. (Or maybe not, but your boss is making you do it anyway.) The only true way to become a decent writer is to practice, practice, practice. But you can't ask your boss, or team, or entire company to wait around while you do grammar exercises.
What can you do, starting now, to ensure your copy is up to snuff?
protocol 80, on December 02, 2020 // 1:30 PM
3 minute read
If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”
A better question (or two): “What is a buyer persona, and how will it help me reach those people?”
A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as:
Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.
Here’s what you need to know about selling software as a service in the modern age.
