Inbound Marketing for Manufacturers Blog

    Is Business Blog Planning the Same Thing as a Content Strategy?

    giphy (17)-1.gif

    Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

    Topics: Strategy Content Marketing Blogging

    6 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

    Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

    Topics: Buyer Persona Content Marketing Delight Brand Awareness

    Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

    Topics: SEO Strategy Content Marketing Blogging Inbound Marketing Inbound Marketing Services

    How Manufacturers Can Use Content to Reach Prospects (Example)

    With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.

    Topics: Content Marketing Manufacturing

    What Is Content? Back to Basics with Inbound Marketing 101.

    Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results. 

    Topics: Content Marketing Inbound Marketing

    5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing

    Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.

    Topics: Design Content Marketing Inbound Marketing

    Inbound 2017: What the Heck is a T-shirt Bakery?

    Tick-tock, tick-tock.

    That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston.

    Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

    Topics: Content Marketing Inbound Marketing Brand Awareness HubSpot

    Copywriting Tips at INBOUND 2017: Be a Storyteller and Still Believe in Science

    Looking over the agenda at INBOUND 2017, I keep coming back to the topics that fascinate the content marketer in me: Storytelling and science. Two different, but equally important aspects of building your brand and providing useful, interesting content. These are the sessions I’m seeking out to get some great copywriting tips come Sept. 25 in Boston.

    Topics: Content Marketing Blogging

    Inbound 2017: What Makes a Content Marketing Strategy Successful AND Fun?

    Do you like clowns? I do. Truth be told, I work with a guy (above) who’s worked on the side as a birthday clown.

    Topics: Content Marketing Blogging Inbound Marketing

    How to Increase Your Website Traffic With Content Marketing

    What if annoyed customers didn’t shriek and run at the very sight of your company’s name or logo? What if they actually wanted reasons to visit your website?

    Topics: Content Marketing increasing website traffic