INBOUND MARKETING BLOG

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Switching Marketing Agencies: 8 Red Flags to Look Out For

• By Holly McCully

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan

• By protocol 80

A new quarter. A fresh start. Time to try new things and attract new business. How will you do that?

How to Increase Website Traffic Without PPC Using SEO, Social & More

• By protocol 80

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

• By Josh Curcio

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.

What Are Lead Generation Landing Pages? | B2B Website Strategy

• By Donny Kemick

"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.

Optimizing Content Marketing Blog Production

• By Christopher Michel

Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content.

B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

• By Adam Vosler

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.

10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

• By Donny Kemick

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

• By Adam Vosler

“Does inbound marketing work?”