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April 20

5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022

With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics.

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March 29

How to Do Content Marketing on a Budget Even Your Boss Will Like

Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.

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March 22

B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

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March 17

B2B Inbound Marketing Agency Breakup? How You Failed Your Partnership

(Editor’s note: This is Part 1 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. Don’t worry -- in Part 2 of this series we’ll lay out all the reasons your agency could be at fault.) Dear Inbound Marketing Clients ...

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March 08

Top B2B Hashtag Examples by Industry (Examples Included!)

Hashtags: One of the most underrated marketing tools there is. While many may see these as a trendy joke to post with your highest-quality photo of a dessert, they actually play a massive role in your social media content creation and audience reach.

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March 03

The Rise of Account-Based Marketing & Extreme Personalization

There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).

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March 02

Medical Device Marketing Regulations: How to Be Legal & Effective

It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

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February 22

How a B2B Content Marketing Strategy Uses Storytelling to Drive Leads

Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead.

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February 17

(WEBINAR) Video Content Marketing: Producing for the Buyer’s Journey

The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.

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February 16

Using B2B Healthcare Content Marketing to Increase Reach of Tech Demos

Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.

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