Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI and humans hold more power as a unit – the dynamic duo, as one might say. When used synchronously with humans, AI can be a resourceful and powerful tool incorporated into your B2B marketing strategy.
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We all have that tech-wiz colleague – whom we can all be jealous of. What if there was an easy way you could become this person?
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From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with buyers.
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“You fight great, but I’m a great fighter” – Apollo Creed, 1982
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Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.
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Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.
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A new quarter. A fresh start. Time to try new things and attract new business. How will you do that?
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Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.
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Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
