INBOUND MARKETING BLOG

AI in Digital Marketing: What Changes Are Ahead in 2024?

• By protocol 80

From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with buyers.

What Does a Digital Marketing Coach Do for B2Bs?

• By Adam Vosler

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024

• By protocol 80

Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.

5 Trade Show Follow-Up Email Templates to Nurture Your Leads

• By Holly McCully

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Switching Marketing Agencies: 8 Red Flags to Look Out For

• By Holly McCully

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

How to Create a B2B Content Strategy in 6 Simple Steps

• By protocol 80

Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.

Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan

• By protocol 80

A new quarter. A fresh start. Time to try new things and attract new business. How will you do that?

How to Increase Website Traffic Without PPC Using SEO, Social & More

• By protocol 80

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

• By Josh Curcio

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.