INBOUND MARKETING BLOG

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

• By Adam Vosler

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

• By Adam Vosler

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.

AI in B2B Marketing & Content Writing: How it Works (or Doesn't)

• By Christopher Michel

I’ve always been fascinated by robots. My favorites – undoubtedly – are R2-D2, and yes, even C-3P0. Cortana from the "Halo" video game series is pretty cool, too – we’ve waged war against the Covenant many times together. Cylons (from "Battlestar Galactica") and the robot from "Rocky IV" are also in my top 10. (Shame on the 2021 director's cut for removing Paulie's beloved birthday present.) While those droids and artificial intelligence (AI) are firmly rooted in the world of science fiction and a few clever builds at fan conventions, we're getting closer each day to robot counterparts becoming the norm.

Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?

• By Regan Johnson

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI and humans hold more power as a unit – the dynamic duo, as one might say. When used synchronously with humans, AI can be a resourceful and powerful tool incorporated into your B2B marketing strategy.

AI Prompt Writing 101 for Marketers: How to Use ChatGPT

• By Regan Johnson

Have you ever had an idea but can’t get it to roll off your tongue? If the answer is yes, artificial intelligence may become your best friend.

AI IN MARKETING | THE INS AND OUTS OF GENERATIVE AI

• By Regan Johnson

We all have that tech-wiz colleague – whom we can all be jealous of. What if there was an easy way you could become this person?

AI in Digital Marketing: What Changes Are Ahead in 2024?

• By protocol 80

From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with buyers.

What Does a Digital Marketing Coach Do for B2Bs?

• By Adam Vosler

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024

• By protocol 80

Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers