INBOUND MARKETING BLOG

AI in B2B Marketing & Content Writing: How it Works (or Doesn't)

• By Christopher Michel

I’ve always been fascinated by robots. My favorites – undoubtedly – are R2-D2, and yes, even C-3P0. Cortana from the "Halo" video game series is pretty cool, too – we’ve waged war against the Covenant many times together. Cylons (from "Battlestar Galactica") and the robot from "Rocky IV" are also in my top 10. (Shame on the 2021 director's cut for removing Paulie's beloved birthday present.) While those droids and artificial intelligence (AI) are firmly rooted in the world of science fiction and a few clever builds at fan conventions, we're getting closer each day to robot counterparts becoming the norm.

Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?

• By Regan Johnson

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI and humans hold more power as a unit – the dynamic duo, as one might say. When used synchronously with humans, AI can be a resourceful and powerful tool incorporated into your B2B marketing strategy.

AI Prompt Writing 101 for Marketers: How to Use ChatGPT

• By Regan Johnson

Have you ever had an idea but can’t get it to roll off your tongue? If the answer is yes, artificial intelligence may become your best friend.

AI IN MARKETING | THE INS AND OUTS OF GENERATIVE AI

• By Regan Johnson

We all have that tech-wiz colleague – whom we can all be jealous of. What if there was an easy way you could become this person?

AI in Digital Marketing: What Changes Are Ahead in 2024?

• By protocol 80

From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with buyers.

What Does a Digital Marketing Coach Do for B2Bs?

• By Adam Vosler

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024

• By protocol 80

Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Switching Marketing Agencies: 8 Red Flags to Look Out For

• By Holly McCully

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

How to Create a B2B Content Strategy in 6 Simple Steps

• By protocol 80

Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.