INBOUND MARKETING BLOG

How to Scale Marketing as Your B2B Revenue Grows

• By protocol 80

Expansion is an exciting milestone. If you’re reaching that point, congrats! However, growth often brings new challenges, especially for smaller B2B companies that don’t have the resources to scale their marketing efforts as quickly as demand increases.

7 Benefits of Inbound Marketing Even B2Bs Understand

• By protocol 80

“Why would an engineer want to read a blog post?”

5 Successful Types of Social Proof in B2B Marketing

• By protocol 80

Imagine you’re shopping for a new vacuum cleaner. With dozens of models that all promise powerful suction, pet hair removal, and long-lasting performance, it’s difficult to know which one is actually worth the investment.

Website Design For B2B: 10 Best Practices for Business Results

• By protocol 80

A common misconception in the B2B world is that your website isn’t all that important.

B2B Marketing Structure: How to Build a Team That Doesn't Collapse Under Its Job Descriptions

• By Holly McCully Jobe

Most companies don't have a marketing head count problem. They have a marketing ownership problem.

ABM vs. Inbound: how & when to apply each

• By protocol 80

When it comes to curating the perfect content strategy, both inbound marketing and account-based marketing solutions (ABM) have something to say. Inbound marketing places content as central to your strategy, attracting business throughrelevant, valuable, and specific content. ABM solutions focus on delivering a single, hyper-specific campaign to clients. While on first scan, these may sound similar, they are two differing concepts.

The Inbound Marketing Process in 4 stages

• By protocol 80

Does Your B2B SaaS Marketing Budget Support Growth?

• By protocol 80

B2B SaaS companies don't have many opportunities to win new customers. Unlike B2C businesses that rely on a high volume of transactions, SaaS providers often depend on a smaller number of high-value deals to drive growth.

The Best HubSpot Integrations for B2B Businesses

• By protocol 80

HubSpot has evolved far beyond a CRM. Today, it's the central hub for marketing, sales, customer service, and operations teams looking to create a seamless customer experience.

HubSpot Meetings Setup Guide

• By Josh Curcio

HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling tags, the meetings tool makes it convenient for everyone, allowing people to schedule time directly to your calendar when both of you are available. … And guess what – you can use it for FREE!