Inbound Marketing for Manufacturers Blog

    SaaS Marketing: How It’s a World Away From Traditional Marketing

    SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first. 

    Topics: B2B Delight Buyer's Journey Healthcare Technology Marketing SaaS business B2C

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Delight increasing website traffic

    How Manufacturers Can Generate Referrals Through Customer Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: Delight Manufacturing Inbound Marketing online marketing plan

    6 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)

    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

    Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

    Topics: Buyer Persona Content Marketing Delight Brand Awareness

    5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

    Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity.

    Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. 

    Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative. 

    Topics: Curated Goodness Delight Inbound Marketing Brand Awareness

    How to Increase Sales by RAISING Prices a la Cards Against Humanity

    What if you could lose weight by eating more? 

    What if you could make more money by working less?

    What if you could make more sales by increasing your prices rather than decreasing them?

    Topics: Buyer Persona Strategy Delight Inbound Marketing Brand Awareness

    Are You Building Strong Customer Relationships? [Infographic]

    Just in time for Valentine's Day, we're going to have you take a fun little quiz.

    Topics: CRM Strategy Infographic Content Marketing Delight

    10 Reasons Small Manufacturers Struggle With Marketing

    We work with tons of manufacturing companies and there are some common challenges we face when it comes to marketing. Here are 10 reasons manufacturers struggle with marketing.

    Topics: Delight Inbound Marketing

    Have you worked with us before?

    We value your feedback and would love to hear from you. There are many options for providing us your feedback, here are some of the best ways:

    Topics: Delight

    5 Reasons to Write Content for Current Customers

    Often when a business thinks about what type of content they should be writing for their blog, they tend to lean more towards prospective customers and generating leads. There's nothing wrong with that. More leads hopefully means more customers, thus more revenue. It makes sense. But solely focusing on new leads neglects an important group of people...YOUR CURRENT CUSTOMERS. You still have love for them right? Show it. Focus some of your blog content on them.

    Topics: Blogging Delight