Inbound Marketing for Manufacturers Blog

    The B2B SaaS Customer Journey, Demystified at Last

    Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

    Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Delight Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

    How to Solve Your B2B Brand Awareness Problem

    In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales.

    Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.

    Topics: Attract B2B Blogging Analytics Delight Inbound Marketing Services Brand Awareness Lead Scoring Statistics Inbound Sales Advertising Search Engines digital marketing

    6 Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for us, because we enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable Halloween promotions and advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, we'll give a quick point on what we believe made them successful or unsuccessful, and what you can take away from the Halloween campaigns. 

    Without further ado, here are 6 Halloween marketing campaigns that we'll never forget.

    Topics: Buyer Persona Content Marketing Delight Brand Awareness Halloween Marketing

    SaaS Marketing: How It’s a World Away From Traditional Marketing

    SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first. 

    Topics: B2B Delight Buyer's Journey Healthcare Technology Marketing SaaS business B2C

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Delight increasing website traffic

    How Manufacturers Can Generate Referrals Through Customer Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: Delight Manufacturing Inbound Marketing online marketing plan

    5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

    Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity.

    Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. 

    Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative. 

    Topics: Curated Goodness Delight Inbound Marketing Brand Awareness

    How to Increase Sales by RAISING Prices a la Cards Against Humanity

    What if you could lose weight by eating more? 

    What if you could make more money by working less?

    What if you could make more sales by increasing your prices rather than decreasing them?

    Topics: Buyer Persona Strategy Delight Inbound Marketing Brand Awareness

    Are You Building Strong Customer Relationships? [Infographic]

    Just in time for Valentine's Day, we're going to have you take a fun little quiz.

    Topics: CRM Strategy Infographic Content Marketing Delight

    10 Reasons Small Manufacturers Struggle With Marketing

    We work with tons of manufacturing companies and there are some common challenges we face when it comes to marketing. Here are 10 reasons manufacturers struggle with marketing.

    Topics: Delight Inbound Marketing