protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 58 articles

CRM

How Many Paid HubSpot Seats Does Your Team Need?

It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom). As business blooms, so does the number of sales an...

Adam Vosler · Nov 2026
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CMS

Creativity in Digital Marketing: Building Up Your Brand

It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...

Regan Johnson · Oct 2026
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CMS

How to Build a B2B Website in 9 Steps

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...

protocol 80 · Sep 2026
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HubSpot

HubSpot Meetings Setup Guide

HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling...

Josh Curcio · Jul 2026
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CRM

What’s a Digital Adoption Platform? [Examples Included]

Adam Vosler · Apr 2026
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CRM

HubSpot CRM Training: The Top 7 Ways to Learn

Think about starting the first day at your job. After the first week, you probably felt frustrated with tasks that seemed harder than they should have been.

Josh Curcio · Apr 2026
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HubSpot

HubSpot Credits 101: Inside HubSpot’s Credit System

If you’ve logged into HubSpot lately, you’ve probably noticed something new: HubSpot Credits. They’re the platform’s way of turning certain tools and features into pay-as-you-go op...

John Beckwith · Dec 2025
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CRM

Breaking Down Data Silos Before They Ghost Your Revenue

Data silos are one of the most common barriers to growth in B2B organizations. When marketing, sales, and service teams store information in separate systems, no one has the full p...

John Beckwith · Oct 2025
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CRM

Need a Digital Adoption Solution? We Have a Supered Suggestion

Wouldn't it be glorious to live in a work world where everything is exactly where you need it, when you need it? No matter what internal team you're on, where you're located, or ho...

Michaela Phillips · Oct 2025
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Buyer Persona

Inbound or Loop? Understanding the Marketing Strategy That Never Ends

Marketing influencers love a new buzzword. Every few months, a new term pops up on LinkedIn or in conference slides that promises to “change the way we think about marketing.” Late...

Holly McCully Jobe · Oct 2025
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