Inbound Marketing for Manufacturers Blog

    Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks

    (Click the video to expand it!)

    Topics: CRM Lead Nurturing Inbound Sales HubSpot Sales Automation

    HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

    Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

    Topics: Websites Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Inbound Marketing increasing website traffic Brand Awareness leads HubSpot digital marketing copywriting

    [EXAMPLES] Inbound Marketing Case Studies That Prove ROI

    “Does inbound marketing work?”

    Topics: SEO Social Media Websites Small Business Strategy Lead Nurturing Design Email Marketing Content Marketing Blogging Analytics Manufacturing Inbound Marketing increasing website traffic Lead Generation Inbound Marketing Services Statistics leads HubSpot Branding video pillar pages B2B Marketing LinkedIn Keyword Research Links

    Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES]

    What happens when you collect a shiny, new lead?

    Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

    Topics: Strategy Lead Nurturing Email Marketing B2B Marketing Automation Buyer's Journey Brand Awareness leads Inbound Sales HubSpot Tips tutorial trade show strategy

    Website Migration Checklist: 5 Steps for a Streamlined Transition

    Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec-level decision maker wants to increase or decrease investment in digital marketing.

    Either way, the ripple effect this has on the success of a website can be massive -- for good or bad.

    Topics: SEO Websites Mobile Analytics HubSpot GoDaddy domain name Search Engines

    Inbound vs Outbound Traditional Marketing: Value Comparison

    Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself. 

    Topics: Social Media Strategy CTA Mobile B2B Inbound Marketing Lead Generation Inbound Marketing Services Statistics Inbound Sales HubSpot

    Can I Have Successful Inbound Marketing with my In-House Team?



    As an executive, you work hard to put the pieces in place to achieve your goals. 

    Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

    Topics: SEO Social Media Websites Strategy CTA Analytics Inbound Marketing Inbound Marketing Services Brand Awareness Inbound Sales HubSpot Advertising B2B Marketing digital marketing Keyword Research

    What Is a SaaS Buyer Persona?

    If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

    A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

    A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

    • Demographics
    • Consumer behaviors
    • Consumer goals/objectives

    Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

    Here’s what you need to know about selling software as a service in the modern age.

    Topics: Buyer Persona CTA B2B Content Marketing Blogging Inbound Marketing Inbound Marketing Services Lead Scoring Statistics HubSpot Advertising online marketing plan

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    6 HubSpot CRM Features You Probably Didn’t Know About

    The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategies). 

    Topics: Inbound Marketing Inbound Sales HubSpot