Inbound Marketing for Manufacturers Blog

    Inbound vs Outbound Traditional Marketing: Value Comparison

    Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself. 

    Topics: Social Media Strategy CTA Mobile B2B Inbound Marketing Lead Generation Inbound Marketing Services Statistics Inbound Sales HubSpot

    Can I Have Successful Inbound Marketing with my In-House Team?



    As an executive, you work hard to put the pieces in place to achieve your goals. 

    Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

    Topics: SEO Social Media Websites Strategy CTA Analytics Inbound Marketing Inbound Marketing Services Brand Awareness Inbound Sales HubSpot Advertising B2B Marketing digital marketing Keyword Research

    What Is a SaaS Buyer Persona?

    If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

    A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

    A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

    • Demographics
    • Consumer behaviors
    • Consumer goals/objectives

    Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

    Here’s what you need to know about selling software as a service in the modern age.

    Topics: Buyer Persona CTA B2B Content Marketing Blogging Inbound Marketing Inbound Marketing Services Lead Scoring Statistics HubSpot Advertising online marketing plan

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    6 HubSpot CRM Features You Probably Didn’t Know About

    The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategies). 

    Topics: Inbound Marketing Inbound Sales HubSpot

    p80 Earns Prestigious HubSpot Platinum Designation

    protocol 80 (p80) has earned high recognition within its industry. 

    Topics: News HubSpot

    10 Reasons We Choose HubSpot Over WordPress + Plugins ("FrankenSpot")

    If you're getting ready to flip the switch on your inbound strategy for online lead generation, you'll need to decide what platform to use to power the strategy.

    Two of the most common options for inbound marketing software are HubSpot, and what we call FrankenSpot, or WordPress with a bunch of plugins and 3rd party tools integrated.

    Topics: HubSpot

    Types of HubSpot Custom Reports and How to Create Them

    HubSpot’s reporting tools and custom reports give you the flexibility to see all of your data in one place. Making it easier than ever to make data-driven decisions.

    Topics: HubSpot

    Intro to HubSpot’s Digital Marketing Reporting Tools

    Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

    Topics: CRM Analytics leads HubSpot

    How to Get the Most Out of Attending a HubSpot User Group Meetup

    Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP.

    No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG.

    On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.

    Topics: Inbound Marketing Inbound Sales HubSpot HubSpot User Group