We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process. Asking for a prospe...
Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appea...
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
Want to stay up to date on Internet marketing news and best practices, but don't have time to scour the web for info? Look no further! Here are some of the big stories in online ma...
There are few things more difficult than not being a pain in the ass.
If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and ...
According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge.
Driving more high quality traffic to your website is certainly a great thing all on its own - but it also assists in your overall marketing and lead generation efforts.
Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services a...
So you want to make your website an effective online marketing machine. You want it to have a noticeable impact on your sales and revenue, show significant ROI, and increase brand ...