"Cheap" and "affordable" aren't so different from each other. They both suggest saving money, so why are we making a big deal about the difference? To start, we'd like to double down on the "shady, half-arsed" connotation of the word "cheap." "Cheap" should bring to mind the image of a used car salesman with a combover and greasy mustache. That's the equivalent of what you'll get when you search for cheap SEO. "Affordable," on the other hand, implies low cost, but you retain a measure of quality. SEO can be affordable - high quality, no penalties, and the ROI will return what you initially invest (plus a lot more).
Read more