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February 17

10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).

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January 07

Inbound vs Outbound Traditional Marketing: Value Comparison

Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.

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November 25

Achieve B2B Sales Goals With Content Marketing

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings. How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals. Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

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August 17

Why Medical Technology Marketing Agencies Fail at Lead Generation

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

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September 30

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

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August 05

5 Ways to Win at Social Media B2B Lead Generation

Social media marketing matters. Even for B2B companies. Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free. Your B2B prospects are already sharing information online. It’s time to make that information yours.

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May 31

How to Re-Engage Trade Show Leads After the Show

Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after. First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead. Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.

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March 07

B2B Brand Awareness or Lead Generation: Which Should You Invest In?

Your B2B organization is primarily focused on finding customers and generating revenue. That’s the case for most companies. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

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