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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 78 articles

SEO

How an Industrial Lead is Generated Online: The Birds & the Bees

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads a...

Adam Vosler · Sep 2018
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Manufacturing

How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

Hey Sales & Marketing Professionals! I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website. I’m sure I don’t need to tell you that an effecti...

Donny Kemick · Sep 2018
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Facebook

6 Manufacturing Companies with Facebook Pages That Stand Out

Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a l...

Holly McCully · Aug 2018
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Manufacturing

How to Set SMART Goals with Key Metrics (Video) - Part 2

How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did you...

Donny Kemick · Aug 2018
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Blogging

Online Marketing Plan Overview for Manufacturers - Part 1 (video)

Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase reven...

Donny Kemick · Aug 2018
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SEO

4 Ways the Best Manufacturing Websites Increase Traffic

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and sh...

protocol 80 · Aug 2018
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Inbound Marketing

The DOYO Marketing Conference: Recap & Key Takeaways

Last week my co-worker Josh and I attended the DOYO Digital Marketing Conference in Youngstown, Ohio. We had a blast networking with other digital marketers and exploring the Young...

Holly McCully · Aug 2018
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B2B

Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing bus...

protocol 80 · Jun 2018
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Lead Generation

Video: How to Generate More Website Leads With HubSpot Lead Flows

Are you looking to generate more website leads? Have you heard of HubSpot lead flows? Check out this episode of p80 Insta Inbound, where Holly & Renee discuss how lead flows ar...

protocol 80 · Jun 2018
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Manufacturing

4 Lead Generation Quick Win Tactics for Manufacturers

You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so m...

protocol 80 · Mar 2018
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