protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 78 articles

Lead Generation

Inbound 2017: Conversion Lessons from Tinder and HubSpot

INBOUND 2017 is an event that celebrates the human, helpful side of the business. It’s full of inspiration, education, and connections you need to grow and transform your business ...

protocol 80 · Sep 2017
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Lead Generation

How to Get More Leads by Triggering Buyer Emotions

Anyone with a kid knows the scene well. You’re at the mall, and your son or daughter absolutely has to have that thing ... that very expensive thing.

protocol 80 · May 2017
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B2B

What's My Website Conversion Rate?

Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy somet...

Donny Kemick · Mar 2017
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B2B

How to Create a Landing Page

You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

protocol 80 · Jan 2017
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Websites

Jump Off the Website Redesign Hamster Wheel

How many times has your B2B website been redesigned? Does it seem like every 3-5 years you go through a redesign process with the hope of better results?

Donny Kemick · Dec 2016
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Websites

Does Your B2B Website Suck?

Let me guess: when you wonder if your B2B website sucks, the first thing you think about is the design. We hear it all the time. Everyone hates their website design after the first...

Donny Kemick · Dec 2016
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Buyer Persona

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

Sometimes, things don't work the way we think they should.

protocol 80 · Oct 2016
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Strategy

Online Marketing Case Study: Results 6 Months vs. 2 Years

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, you...

protocol 80 · Sep 2016
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Strategy

2026 B2B Branding Statistics: How Are Peers Boosting Awareness?

"Your brand is your promise" is an old and oft-repeated quote. In the case of B2B companies, branding is your hook. In many industries, it's the only thing that differentiates you ...

protocol 80 · Sep 2016
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Buyer Persona

Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap

So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.

protocol 80 · Sep 2016
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