14 B2B Branding Statistics: Tips to Increase Brand Awareness
"Your brand is your promise." - Dana DiTomaso
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September 13
September 01
Blog Topics in 30 Seconds: Generate Blogging Ideas in a Snap
So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.
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July 20
B2B Inbound Marketing Tips: Getting a Prospect's Phone Number
We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process. Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.
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July 15
Why PPC Advertising Is Crucial for Manufacturing Marketing
Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example: PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1. Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing
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July 14
How to Improve Sales With Website Conversion Paths
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
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July 05
Internet Marketing News? Internet Marketing News! | May - June 2016
Want to stay up to date on Internet marketing news and best practices, but don't have time to scour the web for info? Look no further! Here are some of the big stories in online marketing from around the web. Have a story you think others should know about? Suggestions are welcome in the comments!
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June 16
The Subtle Art of Not Being Annoying | Inbound Marketing
There are few things more difficult than not being a pain in the ass.
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June 10
6 15-Minute-or-Less PPC Tricks from a Pay-Per-Click Advertising Agency
If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and tabs. Sitting down and slogging through the whole thing at once can take hours, and you just don't have that time to spend. To help you optimize your PPC campaigns AND make good use of your time, we've put together these six quick and easy tips. Each of them won't take more than 15 minutes to complete. That means you can do a little now, do a little later, and start seeing results from your paid advertising. Download this FREE PPC Checklist to assess your campaigns!
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May 13
Free Webinar: Modern Lead Generation for Sales & Marketing (Sign Up Now!)
According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge.
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May 05
3 Ways High Quality Traffic Increases Lead Generation
Driving more high quality traffic to your website is certainly a great thing all on its own - but it also assists in your overall marketing and lead generation efforts.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
