B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.
Adam Vosler, on August 17, 2020 // 9:49 AM
6 minute read
B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.
Josh Curcio, on March 20, 2020 // 10:45 AM
6 minute read
We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.
Holly McCully, on October 15, 2019 // 3:01 PM
2 minute read
You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.
Adam Vosler, on September 30, 2019 // 9:25 AM
6 minute read
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
Donny Kemick, on September 24, 2019 // 9:48 AM
7 minute read
Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark.
So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing.
The following KPIs are broken down by stages of the inbound marketing funnel.
Adam Vosler, on September 09, 2019 // 11:25 AM
2 minute read
Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)
In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions
Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.
If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.
Ashley Wilson-Rew, on May 11, 2019 // 11:00 AM
3 minute read
What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:
Jordan Vollmer, on May 03, 2019 // 10:00 AM
2 minute read
Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.
protocol 80, on March 26, 2019 // 3:22 PM
0 minute read
Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?
Holly McCully, on January 04, 2019 // 4:16 PM
9 minute read
You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.
We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.
That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.
