Inbound Marketing for Manufacturers Blog

It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

Those pondering how to improve their leaky sales pipeline usually audit one of the following:

• The fit of the leads reaching the pipeline
• The process that turns those leads to sales (or causes them to circle the drain) 

Account-based marketing can address both.

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

“Does inbound marketing work?”

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

North America's largest metal fabricating and finishing event is back in-person! 

While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

In-person trade shows are slowly, but surely returning! With all the uncertainty 2020 presented, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign, IF you approach them correctly.  

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.