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October 04

How Manufacturers Can Use Content to Reach Prospects (Example)

With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.

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July 24

How to Give Your Manufacturing Marketing a Much-Needed Facelift

Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.

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July 17

5 Signs Your Manufacturing Branding is a Waste of Money

As a manufacturer, you understand the importance of ROI (return on investment). It's easy to invest in $400k in machinery if it's going to produce $10 Mil in revenue, right? But what about things you're less familiar with, yet you know they're important. Take branding for example...it's important, but it's also easy to miss the boat. Here are 5 things that will help you determine whether or not you are wasting money on your branding investment.

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February 10

B2B Branding Tips for Manufacturers

Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its own when you nail your branding.

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December 06

One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

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October 25

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

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September 28

Online Marketing Case Study: 1500% More Leads in 6 Months

McHone Industries has been one of our favorite clients right from the beginning. They're dedicated, ambitious, and - most importantly - super fun to work with.

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July 27

5 All-American Manufacturing Marketing Tips

(These tips were manufactured in the USA.)

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July 15

Why PPC Advertising Is Crucial for Manufacturing Marketing

Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example:   PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1.  Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing

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