protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 70 articles

B2B

Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing bus...

protocol 80 · Jun 2018
Read →
Blogging

How to Manage a Blog: 8 Starter Tips for Manufacturers (or Any Biz)

Starting a blog? One of the easiest things in the world. It’s so easy, it’s become a standard punchline in jokes made at the expense of the unemployed. Knowing how to manage a blog...

protocol 80 · Jun 2018
Read →
Social Media

8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet ...

Adam Vosler · Jun 2018
Read →
SEO

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website...

protocol 80 · Apr 2018
Read →
Social Media

5 Manufacturing Marketing Teams That Are Social Media Masters

Are you manufacturing brand loyalty online? If not, you’re already behind these awesome manufacturing marketing teams.

Adam Vosler · Mar 2018
Read →
Manufacturing

4 Lead Generation Quick Win Tactics for Manufacturers

You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so m...

protocol 80 · Mar 2018
Read →
Content Marketing

How Manufacturers Can Use Content to Reach Prospects (Example)

With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a ...

Donny Kemick · Oct 2017
Read →
Strategy

How to Give Your Manufacturing Marketing a Much-Needed Facelift

Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.

protocol 80 · Jul 2017
Read →
Manufacturing

5 Signs Your Manufacturing Branding is a Waste of Money

As a manufacturer, you understand the importance of ROI (return on investment). It's easy to invest in $400k in machinery if it's going to produce $10 Mil in revenue, right? But wh...

Josh Curcio · Jul 2017
Read →
B2B

B2B Branding Tips for Manufacturers

Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its...

protocol 80 · Feb 2017
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.