protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 70 articles

Strategy

Hey Manufacturers, You Have a Skilled Labor Problem

You know where the next generation of skilled labor is hanging out?

protocol 80 · Dec 2015
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Strategy

How to Succeed Online (The Truth About Manufacturing Websites)

Do you want to know what professional marketers and web designers REALLY think when we see manufacturing websites?

protocol 80 · Dec 2015
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Manufacturing

Manufacturing Business + Inbound Marketing Services: A Tale of True Love

It's Romeo and Juliet without all the dying. It's Bonnie and Clyde and their fame and fortune, minus all the police evasion. It could be your business's very own love story.

protocol 80 · Nov 2015
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Manufacturing

3 Ways the Internet Is Revolutionizing the Manufacturing Industry

We're almost done with Internet Appreciation Week here at p80. Before we bring it to a close, here's one more serving of food for thought.

protocol 80 · Oct 2015
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Manufacturing

Challenge for Manufacturers: Spend 30 Minutes a Day Browsing the Web

In this recent post, we discussed how it's absolutely necessary that you get your manufacturing business online. To properly get your manufacturing business online, you have to get...

protocol 80 · Oct 2015
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Websites

Great News! The Manufacturing Industry Is Internet Challenged.

It's not exactly a secret that most manufacturers aren't Internet-savvy. Many seem to actively avoid online activities, and the manufacturing sites they DO have are bare-bones and ...

protocol 80 · Oct 2015
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Manufacturing

The Manufacturer's Guide to Inbound Marketing

"I believe that a scientist looking at nonscientific problems is just as dumb as the next guy." - Richard P. Feynman You might not know much about marketing, but that doesn't mean ...

protocol 80 · Oct 2015
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Content Marketing

Content Marketing for Manufacturers - A Brainstorming Session

Compared to 10 years ago, significantly more manufacturers will acknowledge their need for online marketing vs. their old tactics. Heck...compared to 2 years ago there's been a shi...

Josh Curcio · Aug 2015
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Manufacturing

Why Manufacturers Fail at Lead Generation

Manufacturers must start thinking about how they generate leads online.

Josh Curcio · Sep 2014
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SEO

Using Google Analytics to Improve Your Manufacturing Website

Do you really want to take your manufacturing website to the next level? Make it difficult for the competition to keep up? Generate more traffic...leads...sales? OF COURSE YOU DO!

Josh Curcio · Sep 2013
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