How to Succeed Online (The Truth About Manufacturing Websites)
Do you want to know what professional marketers and web designers REALLY think when we see manufacturing websites?
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December 09
November 04
Manufacturing Business + Inbound Marketing Services: A Tale of True Love
It's Romeo and Juliet without all the dying. It's Bonnie and Clyde and their fame and fortune, minus all the police evasion. It could be your business's very own love story.
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October 29
3 Ways the Internet Is Revolutionizing the Manufacturing Industry
We're almost done with Internet Appreciation Week here at p80. Before we bring it to a close, here's one more serving of food for thought.
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October 28
Challenge for Manufacturers: Spend 30 Minutes a Day Browsing the Web
In this recent post, we discussed how it's absolutely necessary that you get your manufacturing business online. To properly get your manufacturing business online, you have to get yourself online. (Hopefully, if you're reading this article, you're at least a little familiar with the Internet landscape!)
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October 23
Great News! The Manufacturing Industry Is Internet Challenged.
It's not exactly a secret that most manufacturers aren't Internet-savvy. Many seem to actively avoid online activities, and the manufacturing sites they DO have are bare-bones and old-fashioned.
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October 06
The Manufacturer's Guide to Inbound Marketing
"I believe that a scientist looking at nonscientific problems is just as dumb as the next guy." - Richard P. Feynman You might not know much about marketing, but that doesn't mean you're an idiot. You're running or working in a successful manufacturing business - that takes a different kind of skill that we, as marketers, probably do not possess. For you, what will make your inbound marketing campaigns successful is taking what you DO know and putting it on display for your buyer personas. That's how you, a non-marketer, are going to get leads, sales, and ROI with inbound marketing.
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August 12
Content Marketing for Manufacturers - A Brainstorming Session
Compared to 10 years ago, significantly more manufacturers will acknowledge their need for online marketing vs. their old tactics. Heck...compared to 2 years ago there's been a shift.
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September 24
Why Manufacturers Fail at Lead Generation
Manufacturers must start thinking about how they generate leads online.
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September 12
Using Google Analytics to Improve Your Manufacturing Website
Do you really want to take your manufacturing website to the next level? Make it difficult for the competition to keep up? Generate more traffic...leads...sales? OF COURSE YOU DO!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
