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September 26

[VIDEO]: How to Make the Most Out of Manufacturing Day 2018

Finally manufacturers, the spotlight is on you. October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it: “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.”   What are these challenges that manufacturers will address? Skilled labor shortage they face Connect with future generations Take charge of the public image of manufacturing Ensure the ongoing prosperity of the whole industry Pretty cool, right? Here’s how to participate.

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September 26

Close More Website Leads Into Customers - Part 7

Hey Sales and Marketing Professionals! We all want more leads through our website, but ultimately, we want those leads to be customers. According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy! In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

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September 21

How an Industrial Lead is Generated Online: The Birds & the Bees

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable. Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

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September 19

How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

Hey Sales & Marketing Professionals! I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website. I’m sure I don’t need to tell you that an effective online marketing plan should focus on both. In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.

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August 29

Applying the Buyer's Journey - Online Marketing Plan for Manufacturers

Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like? Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

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August 28

6 Manufacturing Companies with Facebook Pages That Stand Out

Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

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August 22

Building a Buyer Persona - Online Marketing Plan for Manufacturers

Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2). Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.

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August 20

How to Start a Business Blog: 6 First Baby Steps for Manufacturers

If you have been wondering how to start a business blog for your manufacturing company, you are not alone. Even B2B companies new to digital marketing are now becoming aware of the benefits of establishing an online voice. You can reach exponentially more business prospects by discussing topics that help them make informed decisions. What’s not to love?

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August 17

How to Set SMART Goals with Key Metrics (Video) - Part 2

How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month? If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

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August 10

4 Ways the Best Manufacturing Websites Increase Traffic

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

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