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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 70 articles

Manufacturing

Manufacturing Growth Amidst A Global Pandemic: Actionable Insight

We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health,...

Josh Curcio · Mar 2020
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Manufacturing

Using HubSpot Free to Implement Trade Show Emails

You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save...

Holly McCully · Oct 2019
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B2B

13 Must-Know Marketing KPIs for Manufacturers

Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shot...

Donny Kemick · Sep 2019
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Strategy

The 5 P's of a Successful Manufacturing Marketing Strategy

What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:

protocol 80 · May 2019
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Social Media

6 Social Media Tips to Promote Manufacturing Trade Shows

Create Pre-Show Buzz with Hashtags Post Behind-The-Scenes Teaser Videos Add & Promote a New Landing Page Live Stream During the Event Record Customer Testimonials Connect &...

protocol 80 · May 2019
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Manufacturing

Trade Show Marketing and Performance Survey for Manufacturers

Take Our Survey! Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?

protocol 80 · Mar 2019
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Strategy

How to Encourage and Develop Employee Engagement

(Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.) Employee e...

Deb Calvert · Dec 2018
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Manufacturing

How Manufacturers Can Generate Referrals Through Customer Delight

Hey Sales & Marketing Professionals! We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, ...

Donny Kemick · Sep 2018
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Strategy

[VIDEO]: How to Make the Most Out of Manufacturing Day 2018

Finally manufacturers, the spotlight is on you. October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the...

Holly McCully · Sep 2018
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Manufacturing

Close More Website Leads Into Customers - Part 7

Hey Sales and Marketing Professionals! We all want more leads through our website, but ultimately, we want those leads to be customers. According to HubSpot, lead nurturing can pro...

Donny Kemick · Sep 2018
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