7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
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September 30
September 24
13 Must-Know Marketing KPIs for Manufacturers
Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark. So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. The following KPIs are broken down by stages of the inbound marketing funnel.
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May 11
The 5 P's of a Successful Manufacturing Marketing Strategy
What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:
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May 03
6 Social Media Tips to Promote Manufacturing Trade Shows
Create Pre-Show Buzz with Hashtags Post Behind-The-Scenes Teaser Videos Add & Promote a New Landing Page Live Stream During the Event Record Customer Testimonials Connect & Follow-Up Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.
Read moreTrade Show Marketing and Performance Survey for Manufacturers
Take Our Survey! Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?
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December 21
How to Encourage and Develop Employee Engagement
(Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.) Employee engagement matters in the workplace. In order to encourage and promote engagement, you need to have the right leadership.
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September 26
How Manufacturers Can Generate Referrals Through Customer Delight
Hey Sales & Marketing Professionals! We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business. Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan. In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.
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September 26
[VIDEO]: How to Make the Most Out of Manufacturing Day 2018
Finally manufacturers, the spotlight is on you. October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it: “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.” What are these challenges that manufacturers will address? Skilled labor shortage they face Connect with future generations Take charge of the public image of manufacturing Ensure the ongoing prosperity of the whole industry Pretty cool, right? Here’s how to participate.
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September 26
Close More Website Leads Into Customers - Part 7
Hey Sales and Marketing Professionals! We all want more leads through our website, but ultimately, we want those leads to be customers. According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy! In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.
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September 21
How an Industrial Lead is Generated Online: The Birds & the Bees
Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable. Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
