Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads a...
Hey Sales & Marketing Professionals! I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website. I’m sure I don’t need to tell you that an effecti...
Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like? Well, if you think that it starts when they land on your website and submit an RFQ, yo...
Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a l...
Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2). Today we're going to dive into Building a Buyer Persona. We're go...
If you have been wondering how to start a business blog for your manufacturing company, you are not alone. Even B2B companies new to digital marketing are now becoming aware of the...
How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did you...
Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and sh...
Video Transcript: So, you're thinking about starting a manufacturing blog? Don't do it! Just kidding! I couldn't agree more. I think it's one of the best steps you could take for y...
In a world that seems to be endlessly moving toward AI, manufacturers know that there's still a shred or two of value in old-fashioned face-to-face relationship building. In your w...