INBOUND MARKETING BLOG

6 Pre-Trade Show Email Templates You Should Be Sending

• By Holly McCully

It's quite an ordeal to send your team to a trade show. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly. You should be generating buzz that is going to drive people to your booth long before you arrive to make your time and money count.

5 Video Marketing Strategy Examples for Manufacturing Company Websites

• By Adam Vosler

Research shows that today’s internet users prefer videos over text and pictures. (

Social Media Cheat Sheet for Manufacturers

• By Adam Vosler

10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

• By Donny Kemick

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

• By Adam Vosler

“Does inbound marketing work?”

Increase Organic Traffic With 'Boring' Industrial Content Marketing

• By Adam Vosler

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

• By Holly McCully

North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

• By Adam Vosler

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

Manufacturing Growth Amidst A Global Pandemic: Actionable Insight

• By Josh Curcio

We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.

Using HubSpot Free to Implement Trade Show Emails

• By Holly McCully

You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.