protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 70 articles

Websites

5 Tips for Manufacturing Website Redesign Success

Ten seconds. When visitors arrive on your site, you have just 10 seconds to capture their attention and communicate your company’s value before they leave.

protocol 80 · Dec 2024
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Strategy

Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies a...

protocol 80 · Nov 2024
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Usability

What Makes a Well Designed Industrial Website? [B2B Examples]

You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?

protocol 80 · May 2024
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Manufacturing

FABTECH 2023: p80 Style

It’s one of our favorite times of the year – Fall is approaching, the weather is perfect, and the countdown to FABTECH 2023 is on.

Rachel Rodgers · Aug 2023
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Small Business

5 Video Marketing Strategy Examples for Manufacturing Company Websites

Research shows that today’s internet users prefer videos over text and pictures. (

Adam Vosler · Jul 2022
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Social Media

Social Media Cheat Sheet for Manufacturers

Adam Vosler · Apr 2022
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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SEO

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

Adam Vosler · Oct 2021
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Social Media

FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in...

Holly McCully · Sep 2021
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Email Marketing

8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manu...

Adam Vosler · Aug 2020
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