protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 70 articles

SEO

How to Avoid Penalties from Your B2B SEO Strategy

“Just Google it.”

protocol 80 · Jan 2017
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SEO

One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

protocol 80 · Dec 2016
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B2B

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

protocol 80 · Oct 2016
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Strategy

Online Marketing Case Study: Results 6 Months vs. 2 Years

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, you...

protocol 80 · Sep 2016
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Social Media

5 All-American Manufacturing Marketing Tips

(These tips were manufactured in the USA.)

protocol 80 · Jul 2016
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PPC

Why PPC Advertising Is Crucial for Manufacturing Marketing

Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appea...

protocol 80 · Jul 2016
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Strategy

Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short ...

Donny Kemick · Jul 2016
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News

New Manufacturing Marketing Strategies Breathe Life Into Industry

Out With the Old, in With the New

protocol 80 · Jun 2016
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Strategy

How Can Manufacturers Get Found Online?

I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure ou...

protocol 80 · Jan 2016
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Strategy

Manufacturers! Make Inbound Marketing Your 2016 Business Resolution

We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the ov...

protocol 80 · Jan 2016
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