One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO
I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.
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December 06
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October 25
3 Reasons Small Manufacturers Need an Inbound Marketing Agency
Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)
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September 28
Online Marketing Case Study: 1500% More Leads in 6 Months
McHone Industries has been one of our favorite clients right from the beginning. They're dedicated, ambitious, and - most importantly - super fun to work with.
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July 27
July 15
Why PPC Advertising Is Crucial for Manufacturing Marketing
Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example: PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1. Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing
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July 06
Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]
Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)
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June 21
New Manufacturing Marketing Strategies Breathe Life Into Industry
Out With the Old, in With the New
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January 19
How Can Manufacturers Get Found Online?
I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure out how to use a regular laptop. This completely blew my mind. I went through school using those chunky laptops that were as thick as a textbook and weighed as much as a five-year-old. First I realized: I am officially an old person, this is what it's like to be out of touch. Next I realized: the clients we work with didn't even have computers at school when they were growing up.
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January 04
Manufacturers! Make Inbound Marketing Your 2016 Business Resolution
We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the oven... (I can tell you right now that last one's not gonna stick.)
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December 21
Hey Manufacturers, You Have a Skilled Labor Problem
You know where the next generation of skilled labor is hanging out?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
