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July 15

Why PPC Advertising Is Crucial for Manufacturing Marketing

Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example: PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1. Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing

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July 06

Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)

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June 21

New Manufacturing Marketing Strategies Breathe Life Into Industry

Out With the Old, in With the New

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January 19

How Can Manufacturers Get Found Online?

I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure out how to use a regular laptop. This completely blew my mind. I went through school using those chunky laptops that were as thick as a textbook and weighed as much as a five-year-old. First I realized: I am officially an old person, this is what it's like to be out of touch. Next I realized: the clients we work with didn't even have computers at school when they were growing up.

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January 04

Manufacturers! Make Inbound Marketing Your 2016 Business Resolution

We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the oven... (I can tell you right now that last one's not gonna stick.)

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December 21

Hey Manufacturers, You Have a Skilled Labor Problem

You know where the next generation of skilled labor is hanging out?

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December 09

How to Succeed Online (The Truth About Manufacturing Websites)

Do you want to know what professional marketers and web designers REALLY think when we see manufacturing websites?

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November 04

Manufacturing Business + Inbound Marketing Services: A Tale of True Love

It's Romeo and Juliet without all the dying. It's Bonnie and Clyde and their fame and fortune, minus all the police evasion. It could be your business's very own love story.

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October 29

3 Ways the Internet Is Revolutionizing the Manufacturing Industry

We're almost done with Internet Appreciation Week here at p80. Before we bring it to a close, here's one more serving of food for thought.

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October 28

Challenge for Manufacturers: Spend 30 Minutes a Day Browsing the Web

In this recent post, we discussed how it's absolutely necessary that you get your manufacturing business online. To properly get your manufacturing business online, you have to get yourself online. (Hopefully, if you're reading this article, you're at least a little familiar with the Internet landscape!)

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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