Research shows 70% of B2B buyers fully define their needs on their own before ever engaging with a sales rep.
So, how do you create a B2B digital marketing strategy that gets in front of prospects? When most of them don’t want you there to begin with?
You use inbound marketing.
Content marketing and SEO (search engine optimization) involve a ton of moving parts. Stitching them together haphazardly will never get you consistent customers online.
We can build you a plan to achieve your business goals, and optimize that plan over time to maximize the impact of your investment. You’ll be able to pinpoint what content is driving the most leads and customers, and replicate those efforts -- work harder, not smarter!
Many companies abandon or never start B2B content marketing because they lack the time, skill set, or strategy. We’re a content marketing company that has all three, specializing in:
Investing in consistent content marketing services is the most cost-effective way to bring leads and sales to your digital doorstep.
Without solid customer research, you’re marketing in the dark, throwing time and money at the wrong people.
By shining a light on ...
Inbound marketing services put you in the right place, at the right time, with the right content, so you can engage with prospects during their early stage research.
It’s OK if you’re confused. We still have trouble explaining to our moms what we do.
To understand inbound marketing, start with this reality: Today’s buyer lives in search engines, social media, video sites, and their email. Inbound marketing uses these channels to position your content where your buyers are already looking.
The lead-generation process starts like this:
Through marketing automation, you’ll stay engaged with this lead, addressing common pain points and providing additional educational content to support their eventual buying decision.
This systematic, repeatable process is much more in line with how buyers (B2B or B2C) operate today. Content marketing strategies are much more effective than traditional outbound marketing and cold, interruptive tactics.
You have aggressive long-term revenue goals. Inbound marketing is not a Band-Aid approach. It’s a marathon of strategy and content production.
Unlike most paid media and traditional advertising, inbound is an investment with compounding returns. Content we produce today will still drive leads 5 years from now. That kind of digital marketing ROI is hard to come by!
Over time your bottom line will benefit from the compounding website traffic, stable lead volume, and predictable sales funnel.
Let's chat about your goals and whether our online marketing services are a good way to reach them: