Inbound Marketing for Manufacturers Blog

    Jordan Vollmer

    Recent Posts by Jordan Vollmer:

    How to Re-Engage Trade Show Leads After the Show

    Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after.

    First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead.

    Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.

    Topics: Lead Generation Lead Flows trade show strategy

    6 Social Media Tips to Promote Manufacturing Trade Shows

    1. Create Pre-Show Buzz with Hashtags
    2. Post Behind-The-Scenes Teaser Videos
    3. Add & Promote a New Landing Page
    4. Live Stream During the Event
    5. Record Customer Testimonials
    6. Connect & Follow-Up

    Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.

    Topics: Social Media Manufacturing trade show strategy