Josh Horton, on March 30, 2017 // 8:00 AM
5 minute read
Josh Horton, on March 23, 2017 // 8:00 AM
3 minute read
Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.
Josh Horton, on March 14, 2017 // 12:43 PM
5 minute read
Josh Horton, on February 10, 2017 // 4:27 PM
4 minute read
Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its own when you nail your branding.
Josh Horton, on February 03, 2017 // 3:14 PM
3 minute read
Josh Horton, on January 13, 2017 // 3:19 PM
3 minute read
“Just Google it.”
Josh Horton, on January 06, 2017 // 3:23 PM
3 minute read
Josh Horton, on September 29, 2016 // 10:00 AM
4 minute read
Josh Horton, on September 22, 2016 // 12:31 PM
3 minute read
There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.
Josh Horton, on September 09, 2016 // 3:30 PM
3 minute read
When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts.
We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity.
P.S. - These people are also known as your buyer personas. They’re kind of important. So, make sure you know your buyer persona inside and out before you even start typing your first post!
So, what’s the point of having a blog if you can’t talk about how great you are or how awesome your company is? It’s a good question. I’m glad you asked. However, I’m going to be blunt here.
They don’t care.
