Inbound Marketing for Manufacturers Blog

    Josh Horton

    Josh Horton

    Recent Posts by Josh Horton:

    4 Famous Brands Destroying the Competition With Content Marketing

    Topics: Content Marketing Brand Awareness

    What Is Remarketing? An Absolute Beginner's Guide

    Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.

    Topics: PPC

    Why Doesn't My AdWords Ad Show Up?

    Topics: Google PPC

    B2B Branding Tips for Manufacturers


    Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its own when you nail your branding.

    Topics: B2B Manufacturing Brand Awareness

    Manufacturer's Guide to Email Marketing

    Topics: Email Marketing B2B Marketing Automation Inbound Marketing

    How to Avoid Penalties from Your B2B SEO Strategy

    “Just Google it.”

    Topics: SEO B2B Manufacturing

    The Importance of SEO in your Inbound Marketing Strategy

    Topics: SEO Inbound Marketing

    How to Measure the Performance of your B2B Inbound Marketing Campaign

    Topics: B2B Inbound Marketing

    Smarketing: Closing the Great B2B Sales and Marketing Divide

     

    There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same. 
    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing Smarketing

    Blogging: It's Not About You



    Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful.

    When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog:

    It's not about you.

    I Wanna Talk About Me, Me, Me…

    When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts.

    We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity.

    P.S. - These people are also known as your buyer personas. They’re kind of important. So, make sure you know your buyer persona inside and out before you even start typing your first post!

    So, what’s the point of having a blog if you can’t talk about how great you are or how awesome your company is? It’s a good question. I’m glad you asked. However, I’m going to be blunt here.

    They don’t care.

    Topics: Buyer Persona B2B Blogging