INBOUND MARKETING BLOG

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

• By protocol 80

Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

• By protocol 80

Sometimes, things don't work the way we think they should.

How to Measure the Performance of your B2B Inbound Marketing Campaign

• By protocol 80

Online Marketing Case Study: 1500% More Leads in 6 Months

• By protocol 80

McHone Industries has been one of our favorite clients right from the beginning. They're dedicated, ambitious, and - most importantly - super fun to work with.

Smarketing: Closing the Great B2B Sales and Marketing Divide

• By protocol 80

There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.

[Marketing Quiz]: How Much Do You Know About B2B Inbound Marketing?

• By protocol 80

Step right up and test your knowledge! This quick 5-question marketing quiz will test you on the basics of B2B inbound marketing.

2026 B2B Branding Statistics: How Are Peers Boosting Awareness?

• By protocol 80

"Your brand is your promise" is an old and oft-repeated quote. In the case of B2B companies, branding is your hook. In many industries, it's the only thing that differentiates you from the competition.

Blogging: It's Not About You

• By protocol 80

Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful. When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog: It's not about you. I Wanna Talk About Me, Me, Me… When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts. We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity. P.S. - These people are also known as your buyer personas. They’re kind ...

How Big Ass Fans Is Rocking Its Manufacturing Marketing

• By protocol 80

Big Ass Fans. If you haven't heard of them before, you won't forget them now.

5 All-American Manufacturing Marketing Tips

• By protocol 80

(These tips were manufactured in the USA.)