protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 177 articles

Websites

Does Your B2B Website Suck?

Let me guess: when you wonder if your B2B website sucks, the first thing you think about is the design. We hear it all the time. Everyone hates their website design after the first...

Donny Kemick · Dec 2016
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SEO

One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

protocol 80 · Dec 2016
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Strategy

How a B2B Inbound Marketing Strategy Will Increase RFQs

Growing a B2B company is all about getting in front of great prospects and increasing RFQs. If you want your RFQ stream to look like the graph above, your B2B inbound marketing str...

Donny Kemick · Nov 2016
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B2B

4 Simple Ways To Increase B2B RFQs

Donny Kemick · Nov 2016
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B2B

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

protocol 80 · Oct 2016
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Buyer Persona

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

Sometimes, things don't work the way we think they should.

protocol 80 · Oct 2016
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B2B

How to Measure the Performance of your B2B Inbound Marketing Campaign

protocol 80 · Sep 2016
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Strategy

Online Marketing Case Study: Results 6 Months vs. 2 Years

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, you...

protocol 80 · Sep 2016
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Buyer Persona

Smarketing: Closing the Great B2B Sales and Marketing Divide

There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.

protocol 80 · Sep 2016
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B2B

[Marketing Quiz]: How Much Do You Know About B2B Inbound Marketing?

Step right up and test your knowledge! This quick 5-question marketing quiz will test you on the basics of B2B inbound marketing.

protocol 80 · Sep 2016
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