Searchers are Becoming More Search Savvy
A great article at Andy Beal's Marketing Pilgrim discusses the continuous growth of Google's Market share...and also points out that searchers are still becoming more sophisticated. To me, these 2 things go hand in hand. I think many people agree that Google provides the most relevant search results, especially for longer search terms. The only reason searchers are able to use longer keywords, is because of the impressive intelligence of the search engines. If it were the days of old, search results would be very poor for queries longer than 3 words. So it makes sense...more and more searchers are using longer search queries, so more and more searchers will use the most intelligent search engines will use their results. Check out these statistics from Hitwise:
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