Moving on in the MailChimp series, let's get you another step closer to sending out professional email marketing messages by creating your list If you haven't already please read the first 2 parts in my MailChimp series:
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I am confident that you have read the first post in the series, MailChimp for Small Businesses Part 1. If not, take a second to read it. It is important that you understand the basics of email marketing before going on. Getting in the right mindset is a good start to your strategy. I apologize if the series goes a little slow, but I want to be sure that every small business is able to understand and get themselves going.
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We get asked by many small businesses about email marketing. Some of them have dabbled in email marketing with little consistency and some have been sending groups of emails from Outlook for the past couple of years. After seeing other small businesses sending more professional email services, these small businesses see some potential for themselves. This will be the start to a series to get yourself started with email marketing, more specifically using the MailChimp platform. We must start with the extreme basics.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
