Email Marketing Subject Line Tips
In this video, we take a look at the data from a report by Return Path on effective email marketing subject lines. That report can be found here:
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November 21
Email Marketing and Your Buyer's Journey
We had a great meeting this week with a prospective client where we were focused primarily on SEO. As an Inbound Marketing agency, we obviously took a step back from the SEO discussion to evaluate more of the overall goal of the site and what desired actions are when a visitor arrives. As we talked through the scenarios and got into email marketing directly to some of their leads, a great question was asked that I think is worth exploring in a bit more detail. The question was around frequency and follow up and was basically: Won't this visitor feel like we're spamming them? The general answer here is... it depends. First, Is Your List Segmented? I wrote a post a couple weeks back on the importance of segmenting your email marketing list so I won't go deep on it here. As a quick refresher, it's one thing to have a list of 100,000 email addresses with their names. It something completely different to know the interests and further segmenting details of those 100K people. That last word ...
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November 12
3 Quick Tips To Improve Email Open Rates
If you are growing your email marketing list (and you are, right?), you have to make sure you're monitoring and adjusting your efforts to maximize open and click-through rates. If not, you're wasting sends. You're falling on deaf ears. You can't nurture a lead that doesn't read what you send them for one of many reasons. If you want to improve email open rates keep reading... 1 - Who is the "Sender" of your emails? Question. When you receive an email from someone you know or another human being, are you likely to at least open it? I'm going to bet you said yes, with varying degrees of importance. Someone you know or recognize may yield a quicker open than a stranger. How about when you receive an email from a brand? Are you likely to open that? What level of urgency? I'm not talking about order update emails or responses to a request for information. I'm talking about emails from brands that you are expecting to receive. All of that being said, what name comes through when you send ...
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November 05
4 Ways To Reuse Your Blog Posts
We preach and preach that you should be blogging regularly. We share stats about how much better companies with an ongoing blogging effort do at generating leads. We practically beg you to write regular blog posts! While blogging is excellent for your Search Engine Optimization efforts, it can also be a huge driver of other tactics you employ online. Here're some ways to reuse your blog posts. 1 - Blog Posts Make Great, Share-able Social Media Content If you've held the position that your company doesn't have anything to share in social media, you're wrong. One great "side affect" of blogging regularly is that it will feed your social media efforts. In fact, a single blog post can yield several social posts. How's that you ask? Simple, after writing a blog post, you can take several facts from the post and turn them into short social media updates with links to your blog post. Using HootSuite or Buffer you can then schedule the social posts to be sent on different days in the future. ...
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October 29
You Have To Segment Your Email Marketing List
Small Business Inbound Marketing Lead Nurturing
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September 11
An Example of Why You Should Use an Email Marketing Platform
Email marketing is a great way to stay top-of-mind with your current customers, past customers, leads, etc. These are individuals that want to hear what you have to say, however you must continue to add value or else they will unsubscribe from your list. Many businesses have considered email marketing platforms, but still tend to send email from an internal source such as Outlook. There are many reasons that businesses should be using a 3rd party platform such as Mailchimp, but today I am going to show an example of just one.
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August 07
The Path To A Small Business Website Conversion
A website conversion takes place when a visitor to a website takes the action the website owner wants them to take. This action could be anything from starting a real time chat or downloading a valuable piece of content to submitting an RFQ (request for quote), making a donation or completing the buying process through ecommerce. To make your website a lead generating machine, you need to understand the path to a small business website conversion. Step 1 - Quality Website Traffic If you want to generate quality leads, you need quality website traffic. Yes, quantity can be important, but the quality is even more important. We tell our clients that it would be better to have 1000 quality visitors that are actually interested in their offering than have 2000 visitors that have little to no interest in their offering. Through small business SEO, search engine pay-per-click advertising and/or social media paid advertising, you can really hone in on your ideal buyers and generate quality ...
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June 03
A High Level Google Analytics Dashboard We Think You'll Like
Google Analytics is great...we've covered this topic before. Not only does it give you great insights into what's happening on your website, but it's FREE. What small business doesn't love a great product that is free?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
