You've setup a MailChimp account and you're excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don't know what to send them... bum...
In this video, we take a look at the data from a report by Return Path on effective email marketing subject lines. That report can be found here:
We had a great meeting this week with a prospective client where we were focused primarily on SEO. As an Inbound Marketing agency, we obviously took a step back from the SEO discus...
If you are growing your email marketing list (and you are, right?), you have to make sure you're monitoring and adjusting your efforts to maximize open and click-through rates. If ...
We preach and preach that you should be blogging regularly. We share stats about how much better companies with an ongoing blogging effort do at generating leads. We practically be...