protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 77 articles

Strategy

You Have To Segment Your Email Marketing List

Small Business Inbound Marketing Lead Nurturing

Donny Kemick · Oct 2014
Read →
Email Marketing

An Example of Why You Should Use an Email Marketing Platform

Email marketing is a great way to stay top-of-mind with your current customers, past customers, leads, etc. These are individuals that want to hear what you have to say, however yo...

Josh Curcio · Sep 2014
Read →
SEO

The Path To A Small Business Website Conversion

A website conversion takes place when a visitor to a website takes the action the website owner wants them to take. This action could be anything from starting a real time chat or ...

Donny Kemick · Aug 2014
Read →
SEO

A High Level Google Analytics Dashboard We Think You'll Like

Google Analytics is great...we've covered this topic before. Not only does it give you great insights into what's happening on your website, but it's FREE. What small business does...

Josh Curcio · Jun 2014
Read →
Social Media

Your Old Friend Email Still Has a Few Tricks Left!

A common rumor in marketing and on the Internet is that email is on the way out and will surely be replaced by social media. This is not surprising considering the fact that at the...

Sara · May 2014
Read →
CMS

Complete Online Marketing Strategy Infographic

These days just having a website is not usually enough. If that's how you see your online presence, my guess is you probably aren't generating and leads or sales from your website....

Josh Curcio · May 2014
Read →
SEO

8 Important Online Marketing Statistics You Cannot Ignore

We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, her...

Josh Curcio · Jan 2014
Read →
Email Marketing

Amazon Gets You To Buy - It's Not Rocket Science

If you have an internet connection, you have heard of Amazon.com. Haven't heard of them? Close your web browser. For those of you still with me, you probably now the ginormity (yup...

protocol 80 · Apr 2011
Read →
Email Marketing

Allow Me to Re-introduce Myself

I see you are interested in email marketing, check this out: Free Guide on Setting Up Email Marketing Automation with MailChimp. I know I know, you expect everyone to remember you ...

protocol 80 · Mar 2011
Read →
SEO

3 Ways Realtors Can Spread The Word For New Properties Online

If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:

protocol 80 · Mar 2011
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.