Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory. Email has evolved a lot since 1971, and email m...
Why does mobile matter for your email marketing efforts? According to OptInMonster, 78% of smartphone users check email on their phones. However, only 12% of email campaigns use re...
Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver ...
B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manu...
Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.
Now that you’ve become a master of trade show email efficiency by utilizing pre-written trade show email templates and leveraging HubSpot’s email platform to send them, it’s time t...
For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions ...
If you haven't heard of marketing automation, you probably don't actively market your business. Marketing automation typically consists of software and technologies that allow mark...
Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to ...
Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads a...