If you’re a B2B company, you know how tough it can be to create exciting content around “boring” niche subjects and still reach a wide audience. Maybe you’ve tried before but strug...
Marketing healthcare technology, whether it’s to big hospital systems or small dental offices, has its own set of tricky challenges.
It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.
A B2B medical lead’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants ...
Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikel...
Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-...
We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical d...
There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.
A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to impr...