Healthcare Technology SEO: 5 Tips For A Successful Campaign
In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.
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July 08
July 02
Finding Your Inbound Marketing Agency in Healthcare Technology
Whether your company is selling healthcare enterprise software to large hospital systems or independently-owned dental offices, healthcare technology marketing has unique challenges.
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June 25
Generating Leads When Healthcare Tech Trade Shows are Canceled
Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies.
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May 11
Engaging Leads Through Marketing Automation in Healthcare Technology
Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.
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April 27
5 Steps to Building Brand Voice in Healthcare Tech
What your company says and how it says it are extremely important as you engage with prospects. If you’re not “speaking” to them in a way that’s actually representative of your company and who it is, you run the risk of confusing and disappointing them.
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April 20
10 Digital Marketing Metrics Healthcare Tech Marketers Should Watch
Digital marketing can be a complicated animal.
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April 13
Content That Matters in Healthcare Tech Marketing
With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.
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March 23
Increase Brand Awareness for Healthcare Tech Using Inbound Marketing
Let’s start off by answering a basic question: what is inbound marketing?
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March 16
8 Trends Healthcare Technology Marketers Should Care About
If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions. Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.
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March 16
Healthcare Technology Marketing: Applying the Inbound Funnel
The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage. Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
