It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to ...
How well do you know the prospect you’re hoping to make your next satisfied customer? Do you know much about their day to day at work? What are the pain points of working in their ...
I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software. Seeing ...
Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.
If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximiz...
Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using ha...
As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries. It’s extremely common for potential patients to...
It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if y...
Marketing in the healthcare industry can be a slippery slope. For B2B health care? Even more so. For readers to trust you, you’ve got to provide accurate, up-to-date information. T...