Inbound Marketing Blog by protocol 80 | Healthcare Technology Marketing

SaaS Marketing: How It’s a World Away From Traditional Marketing

by Abbie Lee, on October 13, 2020 // 2:18 PM

2 minute read

SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first.

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Topics: B2B Delight Buyer's Journey Healthcare Technology Marketing SaaS business B2C

Healthcare Writing Tips for your Company Blog

by Abbie Lee, on October 07, 2020 // 3:54 PM

2 minute read

Writing a blog post for the healthcare industry can seem daunting -- especially if you’re in B2B healthcare marketing -- but it’s fundamental to success in modern lead generation.

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Topics: Strategy B2B Blogging Healthcare Technology Marketing

Why Medical Technology Marketing Agencies Fail at Lead Generation

by Katheryn Frazier, on August 17, 2020 // 9:00 AM

4 minute read

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

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Topics: Buyer Persona Content Marketing Lead Generation B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

5 Quick-Win B2B Medical Marketing Lead Generation Tactics

by Katheryn Frazier, on August 11, 2020 // 10:30 AM

5 minute read

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Topics: SEO CTA B2B Content Marketing Marketing Automation Lead Generation B2B Marketing Healthcare Technology Marketing

3 Healthcare SaaS Marketing Challenges for 2021

by Katheryn Frazier, on August 07, 2020 // 11:30 AM

4 minute read

2 Comments

Topics: Strategy Convert B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

Mastering Brand Storytelling for Healthcare Technology Marketing in 5 Steps

by Christopher Michel, on August 05, 2020 // 8:00 AM

3 minute read

How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.

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Topics: Lead Nurturing Healthcare Technology Marketing

Social Media for Medical Device Companies: Where to Plant Your Flag

by Katheryn Frazier, on August 03, 2020 // 11:30 AM

4 minute read

Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?

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