In this recent post, we discussed how it's absolutely necessary that you get your manufacturing business online. To properly get your manufacturing business online, you have to get yourself online. (Hopefully, if you're reading this article, you're at least a little familiar with the Internet landscape!)
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You might be asking yourself..."what the heck is that?". I'll explain it.
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Another exciting new website launch, this week for a local sporting goods retailer called Sportsman's Outlet. The store has had a website for a few years, but was more of a basic informational site.
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WordPress is becoming more and more popular due to its ease of use, capabilities, price point, and flexibility. It's our CMS of choice and can be scalable for any size business.
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Everyone at protocol 80, Inc. wishes you a fun and safe Independence Day! I know up here in the North East, we're just happy to see some dry weather.
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We are very pleased to announce the launch of the website for Bradford Creative & Performing Arts Center at www.bcpac.com!
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Last week I spoke to an eager group of business owners and marketers on inbound marketing. I asked each of the attendees to write down 3 inbound marketing questions before the class started, 3 midway through and 3 at the end of class. This not only allowed me to know some of the common questions business owners have about inbound, but it also got them to understand the buyer's journey a bit better. The more they were educated throughout the class, the more their questions changed and became more specific.
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Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm...we'll call this person the "project manager". Chances are good that this "project manager" has not lead a website project before, but they were put in charge because of either their position in the company or because they are thought of as being the most "technie". Not always the best way to choose that person, but it happens...so let's run through how to successfully manage a website project for your business.
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Yesterday's blog post was about getting started with inbound marketing. Hopefully your business has already made that decision and are ready to move forward.
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If your business or organization is just getting started with inbound marketing, you'll be hearing new phrases, terms and acronyms that you may not be familiar with. Here's a basic inbound marketing glossary so that you don't feel lost in the conversations!
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
