If you aren't actively tracking metrics on your website, you aren't using the biggest advantage Inbound Marketing has to offer. Data is so abundant and freely available through tools like Google Analytics, MailChimp and HootSuite that you're not doing your job as a marketer if you aren't using it. Inbound Marketing isn't like traditional, interruption based marketing tactics such as radio, newspaper, TV and direct mail. You don't have to guess what's working and what isn't. The data is right there, in real time to see what Inbound tactics are getting you to your goals and which aren't. You don't have to wait for a new media buy to adjust. You don't have to reprint and remail to shift your course a bit. You can act on the data as nimbly and quickly as you'd like. If you're like most small businesses, you probably have Google Analytics setup to do basic tracking, but you haven't looked at it since you got the login information __ years ago. It's great that you have Google Analytics, but ...
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