INBOUND MARKETING BLOG

5 Basic Ways To Increase Traffic To Your Website

• By Donny Kemick

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The Difference Between Long-Tailed Keywords And Head Keywords

• By Donny Kemick

Video - Agenda For Your First Inbound Marketing Meeting

• By Donny Kemick

Your first Inbound Marketing meeting should set the tone for your entire strategy. Use this agenda to get your whole team on the same page and paint a clear picture of what success looks like.

Improve B2B Sales With Online Leads

• By Donny Kemick

Every business has their ups and downs with sales volumes whether they are seasonal, cyclical or just random. Every business wished this wasn't the case!! We work with many B2B companies that have a sales staff that relies on the same tactics they have used for years. Some have a "big show" they attend every year. Others rely solely on referrals and have for 20 years. These sources of new clients are very predictable and competitive. For that reason, many are looking to improve B2B sales by generating leads online. Know Your Best Buyers If you are going to generate leads online, you should focus on generating leads that convert into best buyers. If you can control it (and you can), why would you generate any other lead type? We want the best of the best! The most effective way to generate leads that convert into best buyers is to spend the time to research and produce your Buyer Personas. I won't dwell on what they are here because we've written about buyer personas several times in ...

New Website Project Launch: OAG Management

• By Josh Curcio

We're happy to announce a new website project launch for OAG Management. OAG helps artists, musicians, DJs, models, and other businesses and people like that get found through a variety of ways. Some of the services they provide are global music distribution, music synchronization, publishing, content identification, artist and event management and more. The company is growing pretty quickly and they needed a website to help accommodate that growth!

Growing Your Business Using Inbound Marketing [Event]

• By Josh Curcio

Tomorrow we'll be talking to a bunch of eager individuals on how they can use inbound marketing to grow their business. The fact is, many of the people attending are probably hearing about inbound marketing for the first time. Sure, they may know what some of pieces of inbound marketing are and may have even implemented some. That's great, but it just may not be getting the job done. This class will focus on inbound marketing as a whole and why combined the strategy is much more effective than the components alone. Here's a brief overview of the seminar:

Are You Focusing Too Much On Website Traffic?

• By Donny Kemick

Keywords that Help Reach People at Each Stage of the Buyer's Journey

• By Josh Curcio

These days people shopping or making an informed decision about something go through various phases before coming to a conclusion, these phases are called the buyer's journey. Sometimes this "journey" takes a half hour, sometimes it takes months or even years. It just depends on the product, service, problem or the commitment to find a solution.

Outbound, Interruption Marketing Is Noise

• By Donny Kemick

Every business owner wants to effectively reach their potential buyers. Obviously, that's where marketing comes in. The problem is, the wrong marketing, namely interruption marketing, is just added noise for people to filter out. We are bombarded with commercial messages every day. Some estimates say we are exposed to nearly 30,000 commercial messages each day! The vast majority of which we completely ignore! Every isle at the super market, informational website we visit, and game we play on our smartphone pushes an ad of some sort in our face. We are even exposed to subliminal ads in TV shows and Movies! Interrupting Is Rude These ads all have 1 primary trait in common that kills their effectiveness versus Inbound Marketing. They all try to force themselves in front of a broad audience by interrupting you for attention. The problem is, as a society, our brains have adapted and are better than ever at filtering the overwhelming majority of these messages out. It's just noise. It's the ...

Reviewing Your 2014 Web Analytics Metrics

• By Josh Curcio

Now that we're a week into the new year, hopefully you've had some time to get back into the groove at work. That doesn't mean it's time to start slacking off again though. ;) What it does mean is that you should have a bit of extra time to review your web analytics from last year!