INBOUND MARKETING BLOG

Just Say No To Brochureware Websites In 2015

• By Donny Kemick

A new year is approaching fast. We've all gained 10 lbs while giving thanks at Thanksgiving and in a few weeks we'll add 10 lbs more at Christmas. While we spend time fattening up our waistlines, we need to be preparing to fatten up our bottom lines. Whether you're a B2B business, a nonprofit or anything in between, it's time to evaluate your website and just say NO to brochureware websites in 2015. If you're going to say no to brochureware sites, it might help to have a definition of them: A brochureware website is a business website that has very infrequently updated content. Often the site has been developed as a direct translation of existing printed promotional materials, hence the name. - Wikipedia I would like to add a bit to this definition because many small businesses don't even have printed promotional materials to carry over to a website: A brochureware website is also one that has stale, infrequently to never updated content with no focus on lead generation or business ...

5 Interruption Marketing Tactics to Forget in 2015

• By Josh Curcio

Because the behaviors of consumers has changed so drastically in recent years, it becomes more difficult to find a place for interruption marketing. I'm not going to say that you should abandon all interruption marketing efforts because they can have a place for some businesses, but even those businesses should consider a shift in their marketing budgets to more inbound marketing strategies. There are however some interruption marketing tactics that should be forgotten as they are a waste of effort, money, and they flat out annoy the consumers you're trying to attract.

The Basics Of Generating Website Leads

• By Donny Kemick

I've said repeatedly that you can't have a website "because". Not because everyone has one. Not because your competition has one. Not because your customers ask about it. You have to have a website to help achieve your business objectives. If you can't sell directly online but one of your objectives is increasing revenues or profits (and you know it is), you need to be focused on generating leads that your sales and marketing people can nurture into sales. To be effective at generating website leads, you need to understand the basic Inbound Marketing lead generation model. It's fairly simple and we've discussed the various aspects before, but here's a simple rundown. Offer Your offer is something perceived as high in value such as a piece of content or another item that a website visitor will want from you. When it comes to content, you may be offering an ebook, a whitepaper, a video, or catalog. Other offers may include coupons, product samples or product demos. Your offer needs to ...

Email Marketing and Your Buyer's Journey

• By Donny Kemick

We had a great meeting this week with a prospective client where we were focused primarily on SEO. As an Inbound Marketing agency, we obviously took a step back from the SEO discussion to evaluate more of the overall goal of the site and what desired actions are when a visitor arrives. As we talked through the scenarios and got into email marketing directly to some of their leads, a great question was asked that I think is worth exploring in a bit more detail. The question was around frequency and follow up and was basically: Won't this visitor feel like we're spamming them? The general answer here is... it depends. First, Is Your List Segmented? I wrote a post a couple weeks back on the importance of segmenting your email marketing list so I won't go deep on it here. As a quick refresher, it's one thing to have a list of 100,000 email addresses with their names. It something completely different to know the interests and further segmenting details of those 100K people. That last word ...

Business Growth Requires Marketing - Inbound Makes It More Efficient

• By Donny Kemick

Good Business Reads From Around The Web

• By Donny Kemick

Content Is The Most Important Phase Of A Website Redesign

• By Donny Kemick

Google Grants at Nonprofit Networking Day

• By Josh Curcio

We are excited to be speaking at Nonprofit Networking Day tomorrow (11/7/2014). A big thank you goes out to the Cattaraugus Region Community Foundation for inviting us and putting this event on! This is an annual event for staff, board members and volunteers of the region's nonprofit organizations. This year's Nonprofit Networking Day is being held at the Quick Center for the Arts at St. Bonaventure University.

4 Ways To Reuse Your Blog Posts

• By Donny Kemick

We preach and preach that you should be blogging regularly. We share stats about how much better companies with an ongoing blogging effort do at generating leads. We practically beg you to write regular blog posts! While blogging is excellent for your Search Engine Optimization efforts, it can also be a huge driver of other tactics you employ online. Here're some ways to reuse your blog posts. 1 - Blog Posts Make Great, Share-able Social Media Content If you've held the position that your company doesn't have anything to share in social media, you're wrong. One great "side affect" of blogging regularly is that it will feed your social media efforts. In fact, a single blog post can yield several social posts. How's that you ask? Simple, after writing a blog post, you can take several facts from the post and turn them into short social media updates with links to your blog post. Using HootSuite or Buffer you can then schedule the social posts to be sent on different days in the future. ...

You Have To Segment Your Email Marketing List

• By Donny Kemick

Small Business Inbound Marketing Lead Nurturing