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November 05

4 Ways To Reuse Your Blog Posts

We preach and preach that you should be blogging regularly. We share stats about how much better companies with an ongoing blogging effort do at generating leads. We practically beg you to write regular blog posts! While blogging is excellent for your Search Engine Optimization efforts, it can also be a huge driver of other tactics you employ online. Here're some ways to reuse your blog posts. 1 - Blog Posts Make Great, Share-able Social Media Content If you've held the position that your company doesn't have anything to share in social media, you're wrong. One great "side affect" of blogging regularly is that it will feed your social media efforts. In fact, a single blog post can yield several social posts. How's that you ask? Simple, after writing a blog post, you can take several facts from the post and turn them into short social media updates with links to your blog post. Using HootSuite or Buffer you can then schedule the social posts to be sent on different days in the future. ...

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October 22

Is Attracting Website Visitors Your Biggest Inbound Marketing Problem?

Even if you have the best looking website in the world, it's useless without website traffic. While many new clients that we work with can definitely use a face-lift and strategy for their website, their biggest issue is often that they have no real traffic. If the top of the Inbound Marketing funnel is empty, the middle and bottom of the funnel are sure to follow suit. That's obviously a problem and all too often the case when we meet with a new client. Your biggest Inbound Marketing downfall may just be attracting website visitors. Start By Answering Some Questions Before starting your efforts to fill the top of your funnel, you need to be clear on some things... Who are your buyers? Define your buyer personas. Don't shortcut this process. Your buyer personas need to be the source of all of your marketing. These are your ideal buyers we're talking about. You need to know more about them than their job title at a company that could buy your stuff. What is your current volume of ...

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October 15

5 Reasons Your Business Needs to Rethink Its SEO Link Building Strategy

Poor SEO Link Building

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October 08

Educational Content Will Generate Website Leads

Inbound Marketing is about taking traditional marketing and kicking it to the curb. It's about the end of annoying, intrusive and interruption based marketing. It's about marketing that will generate website leads that you can actually close into sales. Last week I wrote a post about the role of SEO in Inbound Marketing. As a quick refresher, if you don't have HIGH QUALITY traffic visiting your website, your other online efforts are going to be fruitless. Without high quality traffic, you speaking to either an empty room or a crowd of cats with no interest in what you're saying. Let's assume you have high quality traffic visiting your website. You are kicking butt on the Attract phase of Inbound Marketing. That traffic means nothing if you can't generate leads from it. The good thing though, is that if you are generating HIGH QUALITY traffic, you have a much better chance of generating leads. Start With Content Versus Commitment The visitors to our website are just that, Visitors. ...

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October 03

The Role of SEO In Inbound Marketing

We all know we want more traffic to our websites, right? That's a common, baseline objective for any website. More traffic should mean more people requesting quotes, etc...? Yes and no. More low quality visitors means less action on your site. More high quality visitors means more action on your site. Our focus is always getting high quality traffic through SEO, Pay-Per-Click and other traffic generating techniques. Although I think many small businesses incorrectly stop at the Attract phase of Inbound Marketing, it's still one of the most important aspects of Inbound Marketing. SEO Is A Cornerstone of Inbound The role of SEO in Inbound Marketing cannot be understated. For your site to convert visitors into leads and to nurture leads into closed sales, you first have to have a steady stream of high quality visitors that are looking for an answer to their problem(s), that you provide. How do you think most of your ideal buyers go about finding solutions to their problems? They open a ...

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SEO Checklist for Starting Work With a New SEO Provider

Prepare this checklist when choosing a new SEO provider. Whether you are coming from a previous Search Engine Optimization (SEO) provider or starting work with your first one, follow this SEO checklist so that you can provide them with accurate details that start them off on the right foot!

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Google Panda 4.1 - What it Means for Small Business Websites

With all of the talk of Pandas, Penguins, Pigeons you might be bit confused. You may be even more confused if you Googled these things and came across a website that explains them in a fashion that is just too difficult to understand. Don't get frustrated. This information is important, but I'd like to explain it to you in a very basic way.

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September 05

Turn A Blog Post Into A Video - Content Marketing Multiplier

Time is always the biggest hurdle presented when discussing the idea of an ongoing content marketing effort. As I've said in the past, time is usually not the actual issue. It's more commonly the learning curve that is the issue, despite the minimal learning curve in front of you. If time truly IS a limiter for your content marketing effort, not to worry, one of the best parts about marketing this way is what I like to call the content marketing multiplier. The content marketing multiplier is essentially taking one piece of content, be it a blog post, FAQ, video, ebook, etc... and making it work in different formats. Turn a Blog Post Into A Video You finally found the time to think out a modest blog post and you're feeling great! Then it hits you that you had better start preparing for your next post. That great feeling goes away because you know you have this, that and the other thing to do in the next couple of days as well. If only you could make the next content endeavor go ...

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Create The Perfect Homepage For 2014-2015

The homepage of your website is like the facade of your office or storefront times 10. If people drive by your actual office, they are going to form opinions about you based on the signs, colors, size, neighborhood, overall aesthetics, etc... but they are in front of your office. In most cases, they aren't going to turn the corner, seconds later, and be at your competitor's office. This is especially true for B2B companies.

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August 20

Small Business SEO and the Impact of SSL Encryption

Some of our clients have had some questions about the recent news of SSL affecting SEO. Keep in mind, for a small business SEO strategy, any impact can help. Given that, it is important that we clarify a few things regarding this topic using the least amount of tech talk that I can. Hopefully this will help some SMBs have a general understanding and get the process rolling if they haven't already.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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