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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 288 articles

SEO

What's the Average Cost of a B2B Website Redesign?

There are several questions you may have about the cost of a B2B website redesign. What factors affect the cost of a B2B website redesign? How much should a manufacturing company b...

protocol 80 · Nov 2026
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SEO

In-House vs. Outsourcing Digital Marketing to an Agency

When your manufacturing business is ready to invest more in marketing, one of the first decisions is who will do the work. Should you hire internally, partner with an agency, or co...

protocol 80 · Oct 2026
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CMS

Creativity in Digital Marketing: Building Up Your Brand

It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...

Regan Johnson · Oct 2026
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CRM

10 Industrial Marketing B2B Challenges That Won't Go Away in 2027

It's 2027. B2B buyers are doing their homework long before picking up the phone. They expect useful information without sitting through a sales pitch. And yet, some manufacturers s...

Donny Kemick · Oct 2026
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CMS

How to Build a B2B Website in 9 Steps

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...

protocol 80 · Sep 2026
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SEO

5 Cheap SEO Mistakes B2B Manufacturers Should Avoid

You know that feeling when you've been working on something important for hours only to have one mistake undo a whole lot of progress? That's what cheap SEO can do to a website.

protocol 80 · Aug 2026
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SEO

Using ChatGPT for SEO: Smart Shortcut or Big Mistake?

There’s a specific kind of optimism that shows up when AI enters the conversation. The marketing to-do list keeps growing and you know SEO – search engine optimization – is somethi...

John Beckwith · May 2026
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SEO

What Is B2B Inbound Marketing & Why Does It Matter?

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, w...

protocol 80 · Apr 2026
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CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
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SEO

3 Easy Tricks for SEO-Friendly Content Production

It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce c...

protocol 80 · Feb 2026
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